The Revenue Marketing Report

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares which channels to leverage, including a unique approach to community marketing.   Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, discusses the importance of engagement over follower count in B2B influencer marketing. She emphasizes authenticity, building trust, and creative collaboration strategies with influencers, including identifying internal influencers for marketing campaigns.

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience’s attention by differentiating your brand.   Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Misha Salkinder, the Head of Customer Data Strategy at CaliberMind, shares insights on simplifying B2B attribution models. He discusses how over-engineering can distort performance metrics and emphasizes the importance of asking the right questions before making model changes. Misha highlights the need for a balanced approach between simplicity and precision, urging marketers to focus on objective-based strategies. He also stresses the critical role of collaboration between sales and marketing teams to enhance the effectiveness of attribution efforts.

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.   Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, shares her expertise on the nuances of intent and engagement marketing. She breaks down the differences between first-party and third-party data, shedding light on how they affect buyer behavior analysis. Misha emphasizes the importance of context in B2B marketing, urging marketers to look beyond isolated interactions to optimize strategies. She also discusses tailoring content based on intent signals to enhance customer engagement throughout the sales funnel.

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares why marketing often takes the fall, the signs your teams are at war, and how to fix it – or tell whether fixing it is even possible.   Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/   SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/  For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares what CEOs, CROs, and CMOs can all do to ensure they’re aligned on how to best succeed as a business.   Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/    SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom.   Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/   SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn’t, and how to build a winning strategy around the high-value offer.   Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.     Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).   Jeff Loeb’s LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/    Jeff Loeb’s YouTube Channel: https://www.youtube.com/@jeffreyloeb    Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/