The Revenue Marketing Report Influencer Marketing in B2B
Jun 18, 2024
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, discusses the importance of engagement over follower count in B2B influencer marketing. She emphasizes authenticity, building trust, and creative collaboration strategies with influencers, including identifying internal influencers for marketing campaigns.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Authenticity and Building Trust in B2B Influencer Marketing
03:55 • 2min
Engaging Influencers With Reach on a Limited Budget
06:22 • 2min
Strategies for Simplifying Collaboration with Influencers
08:46 • 3min
Identifying Internal Influencers for B2B Marketing Campaigns
11:19 • 2min