The Revenue Marketing Report
Influencer Marketing in B2B
Jun 18, 2024
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, discusses the importance of engagement over follower count in B2B influencer marketing. She emphasizes authenticity, building trust, and creative collaboration strategies with influencers, including identifying internal influencers for marketing campaigns.
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Quick takeaways
- Engage influencers based on engagement rates, let them showcase expertise for successful partnerships.
- Identify potential influencers within the company by recognizing active, creative employees on various platforms.
Deep dives
Utilizing Underutilized Strategy of Influencer Marketing
Influencer marketing is highlighted as an underutilized strategy that can significantly benefit companies and brands. Rather than focusing solely on follower count, the emphasis is on finding influencers with good engagement rates. It is recommended to let influencers showcase their expertise and trust their judgment in promoting a brand. Building trust and a strong bond with influencers can lead to long-term partnerships.
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