Vahbiz Cooper
Sr. Executive of Digital Marketing at Demandbase
Best podcasts with Vahbiz Cooper
Ranked by the Snipd community
Jun 18, 2024 • 14min
Influencer Marketing in B2B
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, discusses the importance of engagement over follower count in B2B influencer marketing. She emphasizes authenticity, building trust, and creative collaboration strategies with influencers, including identifying internal influencers for marketing campaigns.
