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2min chapter
Influencer Marketing in B2B
The Revenue Marketing Report
Authenticity and Building Trust in B2B Influencer Marketing
Exploring the benefits of authenticity in B2B influencer marketing, including fostering healthy debates and generating innovative ideas. The chapter also addresses companies' concerns about working with influencers with diverse viewpoints and offers insights on building trust and cultivating long-term partnerships with influencers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode