The Revenue Marketing Report

What’s the difference between intent and B2B engagement marketing data?

Jun 5, 2024

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, shares her expertise on the nuances of intent and engagement marketing. She breaks down the differences between first-party and third-party data, shedding light on how they affect buyer behavior analysis. Misha emphasizes the importance of context in B2B marketing, urging marketers to look beyond isolated interactions to optimize strategies. She also discusses tailoring content based on intent signals to enhance customer engagement throughout the sales funnel.

12:07

Creator website

Episode guests

Misha Salkinder

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Understanding the difference between first-party engagement data and third-party intent data is crucial for optimizing marketing strategies.

Marketers should systematically analyze and integrate both data types to enhance buyer engagement and improve funnel conversion rates.

Deep dives

Understanding First-Party and Third-Party Data

First-party data refers to the data collected directly from interactions with a brand, such as engagements through campaigns, websites, and events. This data is instrumental for marketers as it provides direct insights into how their audience engages with their products and services. In contrast, third-party data, or intent data, pertains to user behaviors and searches related to a subject matter that does not directly involve the brand itself. Understanding the distinction between these two data types is crucial, as both can be leveraged to gauge interest and improve marketing strategies, helping brands to identify potential customers even before they show direct engagement.

Intro

2min

Understanding the Landscape of Intent and Engagement Marketing Data

2min

Understanding Intent and Engagement in B2B Marketing Data

3min

Understanding Context in B2B Engagement Marketing

3min

Optimizing Engagement Through Data Insights

3min

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.

Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/