What’s the difference between intent and B2B engagement marketing data?

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, shares her expertise on the nuances of intent and engagement marketing. She breaks down the differences between first-party and third-party data, shedding light on how they affect buyer behavior analysis. Misha emphasizes the importance of context in B2B marketing, urging marketers to look beyond isolated interactions to optimize strategies. She also discusses tailoring content based on intent signals to enhance customer engagement throughout the sales funnel.