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2min chapter
What’s the difference between intent and B2B engagement marketing data?
The Revenue Marketing Report
Understanding the Landscape of Intent and Engagement Marketing Data
This chapter delves into the distinctions between first-party and third-party data in relation to intent and engagement marketing. It provides insights on how to effectively utilize these data types to enhance marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode