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3min chapter
What’s the difference between intent and B2B engagement marketing data?
The Revenue Marketing Report
Understanding Context in B2B Engagement Marketing
This chapter emphasizes the significance of context in B2B engagement marketing, urging marketers to consider a broader range of activities rather than isolated interactions. It explores optimizing marketing efforts through the integration of data and segmentation to enhance understanding of potential customers and refine strategies based on varying levels of intent and engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode