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3min chapter
What’s the difference between intent and B2B engagement marketing data?
The Revenue Marketing Report
Optimizing Engagement Through Data Insights
This chapter explores the interplay between first-party engagement data and intent signals in marketing, focusing on how to tailor content for various stages of the sales funnel. It showcases the value of analyzing user behavior on specific pages to inform strategies that boost funnel conversions and overall marketing success.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode