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3min chapter
What’s the difference between intent and B2B engagement marketing data?
The Revenue Marketing Report
Understanding Intent and Engagement in B2B Marketing Data
This chapter explores the differences between third-party and first-party intent data, highlighting their roles in analyzing buyer behavior. It emphasizes the importance of a unified data timeline and discusses strategies for enhancing customer engagement and moving leads through the marketing funnel.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode