The Data Problem(s) in B2B Marketing

Doug Bell, a Fractional CMO at Chief Outsiders, dives into the pressing data issues in B2B marketing. He highlights the urgent need for marketers to improve data hygiene and understand key metrics. Discussion revolves around the frustrations in managing complex marketing data and the importance of extracting actionable insights rather than striving for perfection. Bell also touches on budget accountability and the transparency needed in data management, while addressing the elusive 'dark funnel' of consumer behavior and its implications.