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2min chapter
The Data Problem(s) in B2B Marketing
The Revenue Marketing Report
Navigating the Challenges of Data in Marketing
This chapter explores the challenges marketers encounter with data, particularly the elusive 'dark funnel' of consumer behavior. The discussion emphasizes the need for proactive data utilization and shares a provocative analogy connecting data strategies to conflict scenarios.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode