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5min chapter
The Data Problem(s) in B2B Marketing
The Revenue Marketing Report
Navigating the Complexities of Marketing Data Management
This chapter explores the frustrations in marketing data management faced by revenue operations, focusing on the inadequacies of marketing automation systems. The speakers discuss the importance of extracting useful insights from complex data rather than seeking perfection, highlighting ongoing struggles in B2B marketing regarding data integrity and attribution.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode