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4min chapter
The Data Problem(s) in B2B Marketing
The Revenue Marketing Report
Intro
This chapter explores the major data issues within B2B marketing, focusing on the impact of non-standardized data structures and disorganized tech stacks. The discussion also emphasizes the necessity for better data hygiene and understanding key metrics to enhance marketers' effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode