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The Revenue Marketing Report

Align Your Data Reviews with Strategy

May 8, 2024
Ian Michels, Sr. Technical Account Manager at Adobe, discusses common mistakes in marketing data presentations and how to engage CEOs effectively. The podcast explores aligning data reviews with strategy, emphasizing the importance of context, relevance, consistency, and standardized KPIs in marketing. It also highlights leveraging analyst insights, promoting transparency, proactive communication, and addressing shortcomings in team dynamics.
17:17

Episode guests

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Quick takeaways

  • Align data visualization with company goals for impactful storytelling.
  • Provide context, focus on key metrics, and be transparent to build trust with leadership.

Deep dives

Importance of Data Visualization in Storytelling

Data and visualization play a crucial role in storytelling within a business. Visual representations of data through tools like Tableau and Power BI can help marketers tell a compelling story that aligns with the company's goals. It is essential for marketers to ensure that the story they present resonates with the overall narrative of the company and is supported by relevant data. By focusing on aligning data visualization with the company's direction, marketers can effectively communicate their message and drive impactful results.

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