The Holy Grail of B2B Marketing: ROI

Doug Bell, a Fractional CMO at Chief Outsiders, dives into the future of marketing and the necessity of attribution. He emphasizes the importance of data-driven models to measure ROI in B2B marketing effectively. Doug discusses the intricate, non-linear buyer journeys and the challenges of applying traditional attribution models. He also highlights the complexities of managing marketing data and the need for actionable insights over striving for perfection. Ultimately, adaptability and robust strategies are crucial for staying competitive in the evolving marketing landscape.