The Importance of Credible Growth Models

A strong growth model is essential for marketers to establish credibility in return on investment (ROI). Building a flexible, multi-channel model enables marketers to effectively analyze data, identify successes, and recognize areas needing adjustment. This model also emphasizes understanding the role of each marketing channel throughout the buyer's journey, ensuring that marketers do not overreact to fluctuations in specific areas, such as retargeting results. Ultimately, a robust model creates a foundation for accurate ROI measurement, which relies heavily on the implementation of effective attribution methods.