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3min chapter
The Holy Grail of B2B Marketing: ROI
The Revenue Marketing Report
Navigating Attribution Models for Effective ROI Measurement
This chapter explores the complexities of attribution models used to understand the buyer's journey and measure marketing ROI. It highlights the limitations of these models and stresses the importance of data-driven strategies for marketing leaders to stay competitive.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode