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2min chapter
The Holy Grail of B2B Marketing: ROI
The Revenue Marketing Report
Intro
This chapter explores the intricacies of measuring ROI in B2B marketing and the vital role of attribution in assessing marketing effectiveness. The speakers emphasize the need for adaptable, data-driven models and highlight the importance of understanding marketing channels in the buyer's journey.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode