The Holy Grail of B2B Marketing: ROI
The Revenue Marketing Report
Intro
This chapter explores the intricacies of measuring ROI in B2B marketing and the vital role of attribution in assessing marketing effectiveness. The speakers emphasize the need for adaptable, data-driven models and highlight the importance of understanding marketing channels in the buyer's journey.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
