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2min chapter
The Holy Grail of B2B Marketing: ROI
The Revenue Marketing Report
Understanding Attribution in Non-Linear Buyer Journeys
This chapter explores the challenges of attribution in B2B marketing, highlighting the intricate, non-linear paths of buyer journeys. It emphasizes the need for a balanced approach that integrates data measurement with intuitive insights for effective marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode