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2min chapter
The Holy Grail of B2B Marketing: ROI
The Revenue Marketing Report
Navigating the Complexity of Data in Marketing
This chapter explores the obstacles marketers face with data, advocating for action over perfection. The discussion stresses the need to utilize available data and fosters a culture of honesty while balancing simplification with essential operational steps.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode