The Revenue Marketing Report

How to Effectively Use AI for Content Generation in B2B

Jan 31, 2024
Guest
Andy Crestodina
Andy Crestodina, Co-Founder & CMO of Orbit Media, discusses how to effectively use AI for content generation in B2B marketing. They focus on defining the target audience, improving AI-generated content through feedback and training, using a style guide, reassessing content strategy, and staying updated with industry trends.
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Episode notes
1
Introduction
00:00 • 2min
2
Effective Use of AI for Content Generation in B2B Marketing
02:00 • 4min
3
Using AI for Content Generation in B2B
06:19 • 2min
4
Using Style Guides and Reassessing Content Strategy
08:34 • 2min
5
Adapting to Industry Changes and Staying Updated with Trends
10:37 • 3min