The Revenue Marketing Report

Is B2B Email Prospecting Dead?

Jan 11, 2024
Jesse Ouellette, Founder of LeadMagic, and Camela Thompson discuss effective email prospecting in B2B marketing, emphasizing personalized outreach, diversification, and avoiding spam rates. They highlight the importance of collaboration between sales and marketing teams, ethical email practices, and delivering valuable content to ensure compliance and effectiveness.
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Episode notes
1
Introduction
00:00 • 4min
2
Challenges and Risks in B2B Email Prospecting
04:02 • 5min
3
Navigating the Changing Landscape of Email Prospecting and Sales Strategies
08:53 • 2min
4
The Importance of Ethical Email Practices in B2B Prospectin
10:49 • 5min