Any Creative Professional Can Embrace Data (Here's How)

Zee Jeremic, CEO of MASS Engines, shares a crawl-walk-run approach to familiarizing yourself with core metrics and why analytics isn't just for analysts. They discuss the importance of challenging comfort zones in marketing and how to coach individuals who are not comfortable with data and analytics. The chapter also emphasizes the importance of marketers understanding pipeline and bookings and suggests gradual change and collaboration with sales.