The Revenue Marketing Report

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report.  Jesse shares what he knows about navigating Google’s email sender policy and what B2B businesses should do to protect their primary domain.   Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse shares his perspective on the new Gmail sending policies and how they will impact B2B businesses. Spoiler alert: It’s not looking good for B2B cold prospecting. Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/ For more great content like this, visit: https://calibermind.com/thought-leadership/podcasts/ 

Doug Bell, Fractional CMO at Chief Outsiders, shares his predictions for the future of marketing in 2024, including the impact of the MarTech landscape on SaaS organizations. The discussion also covers changing buyer preferences, the value of investing in marketing, the significance of data in B2B marketing, and the importance of being a truth teller as a CMO.

Doug Bell, Fractional CMO at Chief Outsiders, and Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, discuss the essential skills B2B marketers must possess in 2024, including prioritization, focus, and retrospective analytics. They emphasize the importance of cross-selling, creating social buy-in, and protecting email deliverability while highlighting the risks of sending emails from a new domain. Online communities are also mentioned as valuable resources for B2B marketers to improve their skills.

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Camela and Doug have a friendly running debate: Are marketers bad at data? Spoiler: They usually disagree but always have a thoughtful dialog. Tune in for more.   Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Special guest, Doug Bell, helps Camela talk through why The Revenue Marketing Report was paused, why it’s back, and what we’re excited to bring to our listeners. At the Revenue Marketing Report, we believe in transparency - so it’s only natural we practice what we preach. Stay tuned because our first full episode of season 3 drops in the first week of January 2024. See you then! For more great content like this, check out CaliberMind.com.

The podcast is back with a new format and mission to help B2B marketers become successful leaders. Each episode will cover three topics with a guest and express gratitude to loyal listeners.

Ryan Ruud, Founder, and CEO at Lake One, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ryan shares his insights on how tech broke marketing, the positives of using technology like ChatGPT, and the legwork we should do before leveraging ChatGPT.   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Dave Valentine, Serial Entrepreneur and Business Owner of companies mostly in the marketing space joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Dave shares his insights on how buyer behavior has evolved, a framework that people should use to think through their outrageous offer, and the online resources people should check out.   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Valentin Radu, CEO of Omniconvert, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Valentin shares his insights on what he’s seeing from his side of the business world, how to make the decision of who is your ideal target as a data-driven leader, and how the post-sale cycle is changing with an emphasis on increasing the customer lifetime value.    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/