The Revenue Marketing Report The Skills Every B2B Marketer Needs in 2024 | Revenue Marketing Report
Dec 29, 2023
Doug Bell, Fractional CMO at Chief Outsiders, and Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, discuss the essential skills B2B marketers must possess in 2024, including prioritization, focus, and retrospective analytics. They emphasize the importance of cross-selling, creating social buy-in, and protecting email deliverability while highlighting the risks of sending emails from a new domain. Online communities are also mentioned as valuable resources for B2B marketers to improve their skills.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Top Skills for B2B Marketers in 2024
03:10 • 2min
Essential Skills for B2B Marketers in 2024
05:28 • 2min
Testing, Measuring, and Protecting Email Deliverability in 2024
06:59 • 2min
The Risks of Sending Emails from a New Domain and the Value of Community
08:47 • 2min