The Revenue Marketing Report
The Skills Every B2B Marketer Needs in 2024 | Revenue Marketing Report
Dec 29, 2023
Doug Bell, Fractional CMO at Chief Outsiders, and Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, discuss the essential skills B2B marketers must possess in 2024, including prioritization, focus, and retrospective analytics. They emphasize the importance of cross-selling, creating social buy-in, and protecting email deliverability while highlighting the risks of sending emails from a new domain. Online communities are also mentioned as valuable resources for B2B marketers to improve their skills.
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Quick takeaways
- Marketers need to align their goals with other executives and demonstrate how they can contribute to overall growth.
- Marketers should prioritize and focus on the most important tasks to avoid diluted efforts and decreased effectiveness.
Deep dives
Cross-selling and creating social buy-in
Cross-selling to other executives and creating social buy-in is an important skill for marketers. It involves showing a common goal and associating it with the executive's interests and departmental goals. This can be done by helping them achieve growth, improving sales cycles, opening doors, and understanding the priorities and skillsets of the product organization. It is essential for marketers to align their goals with other executives and demonstrate how they can contribute to overall growth.
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