The Revenue Marketing Report What’s Next for B2B Marketers in 2024? | Revenue Marketing Report
Dec 29, 2023
Doug Bell, Fractional CMO at Chief Outsiders, shares his predictions for the future of marketing in 2024, including the impact of the MarTech landscape on SaaS organizations. The discussion also covers changing buyer preferences, the value of investing in marketing, the significance of data in B2B marketing, and the importance of being a truth teller as a CMO.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 1min
The Future of the MarTech Landscape and the Impact on Marketing
01:30 • 3min
Changing Buyer Preferences, Investing in Marketing, and the Importance of Data in B2B Marketing
04:59 • 3min
The Importance of Data and Communication in B2B Marketing
07:33 • 4min
The Importance of Being the Truth Teller and Focusing on Growth
11:23 • 3min