The Revenue Marketing Report cover image

What’s Next for B2B Marketers in 2024? | Revenue Marketing Report

The Revenue Marketing Report

CHAPTER

The Future of the MarTech Landscape and the Impact on Marketing

This chapter explores the shrinking MarTech landscape and the pressure on SaaS organizations. It discusses the presence of AI in SaaS, predicts a smaller and more efficient landscape, and examines the impact of the current situation on marketing.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner