What’s Next for B2B Marketers in 2024? | Revenue Marketing Report
The Revenue Marketing Report
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Changing Buyer Preferences, Investing in Marketing, and the Importance of Data in B2B Marketing
This chapter discusses the shifting preferences of B2B buyers and emphasizes the value of investing in marketing at an early stage. It explores the role of AI and data-driven marketing, along with the speaker's experience using various attribution solutions and the benefits of the Calibraman platform.
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