
What’s Next for B2B Marketers in 2024? | Revenue Marketing Report
The Revenue Marketing Report
The Importance of Being the Truth Teller and Focusing on Growth
This chapter explores the danger of CMOs focusing solely on positive aspects and highlights the need for them to be the truth teller in organizations. It also discusses the decreasing tenure of CMOs and the importance of effective communication with CEOs.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.