3min chapter

The Revenue Marketing Report cover image

What’s Next for B2B Marketers in 2024? | Revenue Marketing Report

The Revenue Marketing Report

CHAPTER

The Importance of Being the Truth Teller and Focusing on Growth

This chapter explores the danger of CMOs focusing solely on positive aspects and highlights the need for them to be the truth teller in organizations. It also discusses the decreasing tenure of CMOs and the importance of effective communication with CEOs.

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