HUNGRY.

Every top food and drink founder reads our Newsletter - why wouldn't you? Do yourself a favour and sign up here My whole view of entrepreneurship CHANGED We entered unchartered, uncluttered waters I’d never explored I learnt you can be hyper-driven and super-chilled simultaneously. It made me reeeelaxxxxxSlooooowww down Enjoy it moreHave fun. Yes, Flat Whites, Creamy cups of molten dynamite are flung out of every coffee shop now. And yes, Avocado on Toast is totally ubiquitous. But who bought them to British soils? CARAVAN. A trio of kind, warm, affable, fun, hardworking New Zealanders DELIGHTED to welcome Laura-Harper Hinton and Chris Ammerman  co-founders of CARAVAN to the podcast. Caravan changed Coffee, they made Coffee culture.   ON THE MENU: 1. Why Founders must embrace  the mantra “Constant Gentle Pressure” 2. Why you DON’T HAVE to SCALE FAST - grow sloooowwww in your most organic way 3. How to not get “Bored of Your Own Brand” as you scale - keep the magic alive by working with epic, fun people 4. How to be Original: all great artists steal + constantly be the Magpie 5. Why Great leadership =  Balance of Empathy + Strength + Don’t Be a Dick and pack the boxes. 6. Why the key to successful restaurants (and brands) is ENERGY. Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Download BOWIMI's Top Sales Tips and Tricks Course https://share.hsforms.com/1MYRWIkOjQwGK8jZLfUM-rA3imhIf Brand is frontman, Marketing: guitar and Operations: bassField sales is the DrummerThe pulse, heart beatMomentum-thumper, good mood-pumperField sales builds hustle and graft.J’Adore the Road Runners, Street Stompers, Pavement PoundersBut field sales is toil, hard-graft, rejection.Get it right and you're brand will be flying, turn-up unprepared and you'll be down a path of soul-crushing failure.Delighted to welcome my great friend, Dom BowcockDom is founder of Bowimi.BOWIMI - they’re a sponsor of the podcast too.BOWIMI work with THE fastest growing challenger brands, helping them scale.OLLY’s, NICE, Lucky Saint, Moju, Minor Figures, Double Dutch, KINDThis is a very special episode.Dom kindly reached out to BOWIMI brands asking their ONE Salient piece of field sales wisdom.We collected their learning, stuffed them into a delicious podcast.ON THE MENU:1. The simple trick is UNLOCK indie listings by reducing RISK and BUILDING TRUST with shop owners2. Why the Greasy Cog ALWAYS gets the Oil - You’re not that important, so always follow up - how to patiently persist3. The Power of Planning: fail to prepare, prepare to fail4. How Lucky Saint use Data to Drive to unlock more sales growth during the World CupMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Subscribe to the Hungry Newsletter for more Challenger Sales Tips and Tricks (coming soon) Maybe THE most important podcast I’ve EVER recorded.Getting ON shelf is EASY.Getting OFF shelf is HARDThe work really starts getting your brand in peoples hands, homes and habits.🍯 Struggling to win a listing?🍯 Shoddy Rate of Sale on the verge of being delisted?🍯 How to ACTUALLY manager availability without pissing off your buyer?🍯 How to negotiate Joint Business Plan’s with buyers?THIS IS FOR YOU.Dee-lighted to Welcome back the wise and pithy, Chris Dee to the podcast.Chris was the former CEO of Booths and Director of Food and Home at Harrods.NED at worlds best pb ManiLife, Get More Vits, Lucy's Dressing,🍯 THE 9 PRINCIPLES OF THE GROCERY (get these tattooed on you!)1. The Ingredients for Incrementality: new shopper + value vs. volume2. Ego is The Enemy: Why too much distribution is dangerous + get permission to fail3. Make Your Buyer Famous: what are their KPI’s4. Escape The Brand Bubble: LinkedIn vs. Reality5. The Art and Science of Pricing and Promotions: reframe price laddering and off shelf6. Don’t Score an Own Goal: availability dangers and communicating at all levels7. Negotiation is Not a Game: align your behaviours with talk8. Sequentially Build Your Brand: build distribution DENSITY9. Break Category Rules Steal Clothes from other categoriesFull episode goes live Monday 8am.Some say, good things come to those who slap the subscribe buttonIf you have 0.2 seconds, I’d be so gratefulG’wan ya’s kna’s ya’s wan’s ta’sMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

I was lost and confused and ain’t-gettin’-no-satisfactionMy noggin’ a pavlova of palaverSoul craved a big pudding of deep-melting green and bright-bouncing yellow countrysideVoluptuous blue skies, stress-incinerating views and salty kisses ofsea airAnd, of course, mighty Avalanches of Food-Glorious-FoodPadstow, Cornwall 2022.At Paul Ainsworth at Number 6 - I devoured a wondrous experience.Witnessing the soul-in-the-game dedication to craft.The hell-bent obsessionFastidious attention to detailChanged my life.I went ALL IN on the podcast.So THRILLED to welcome the true gent and delicious storyteller, Paul Ainsworth to Hungry.Paul’s career started at the prodigious Royal Hospital Road under Gordon Ramsay. Paul’s built a restaurant empire in Cornwall No.6 Padstow (Michelin Star), The Mariners, Cafe Rojano, Padstow Townhouse, Cici’s Cocktail BarHost of the Knifes Forks Tunes podcast: Tom Kerridge, Alan‘Seapa’ Mustafa, Jamie Cullum A regular veteran judge on The Great British Menu.ON THE MENU:1. How to build an INSANE culture of “Professional Fun” and “Make It Happen, Make It Happen, Together”2. How to get over losing great talent “Enjoy being in the shit, the ship will always keep moving forward”.3. Why Michelin star hospitality is the delicious dance of “Art” and “Magic”4. Gordon Ramsay’s Method to smash through Imposter Syndrome: “Why Not, You?”5. Leadership Lessons from Gary Rhodes, Gordon Ramsay and Marcus Wareing: Discipline + Never Give In + One Foot In Front of the OtherMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

A true David vs. Goliath story… buckle up, strap in, pour yourself a brew, grab a hobnob or twoFor yeeeeeeears,Food delivery was hogged by two silver-back Gorilla-GoliathsBig hairy beastsUber EATS and DeliverooUntil 2020When rapturous sparkle-eyed challenger charged inWith even bigger-hairy audacious goalsDeliveroo-ing a UBER heavy blow to their anklesEnter Foodstuff*THE* challenger brand delivery app:- Pedals Not Petrol, deliveries are 100% Emission Free- EXCLUSIVELY for Indies operating in Cambridge, Manchester, Bristol, Edinburgh- Recently raised £1.1MM and appointed hospitality legend, Charlie McVeigh, who sold Draft House to BrewDog as Chairman.Sooo thrilled to welcome Foodstuff founder Toby Savill to the podcast.ON THE MENU1. Why You Must Prove Product Market Fit for a LONG Time before investing in Tech.2. Why You Don’t Have to Reinvent The Wheel: Reframe the Question = New Perspective = New Ideas = Swim Where No One Else Is Swimming3. How to Build Traction in the Early Days: ****Do Things That Don't Scale + Slowly Leverage Communities + Double Down on Surprising Successes4. How to Compete with Deliveroo: 7 Years ahead with Billions in the Bank - BRAND> TECH. Go for the Ankles NOT the Heart - a la David Gluckman5. Why a Brand inhabits 1 % of your brain - 1 Hook, 1 Message, Be Known for ONE Thing + Make Consumers Feel SpecialHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Rory Sutherland, Vice Chair of Ogilvy, discusses why the opposite of a good idea is a good idea, how premium pricing affects food taste, and the value of creativity. The conversation also explores the importance of challenger brands, hipster culture, and the impact of branding on consumer behavior.

Grenade Came. Saw. Conquered.Grenade are THE O.G. quintessential challenger brand.Juliet Barratt and Al Barratt quintessential challenger founders.Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many moreIn 2021, they sold to Mondelēz International for £200 million.Thrilled to Welcome Jules as the latest guest on Hungry.🍊ON THE MENU:1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT2. The Raising Money Watch Outs: you're going to MARRY then DIVORCE your investors, so think about the DIVORCE first3. The Dangers of selling to private equity: slows you down, makes you question your gut decision making4. Why you must set your stool early and be unapologetically authentic5. Why food and drink founders forget how much they've done to get to the bottom of the mountain - be kind to yourself Do yourself a favour, subscribe to the Hungry Friday Feast News Letter for Cold Email Tricks and Tips 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Subscribe to Hungry Friday Feast News Letter for Cold Email Tricks and Tips - A very-very tall man walks into a bar.He's selling Alcohol Free Beer.Barman: “You crazy mate, this is a battle cruiser, a la boozer”That very-very tall man is my friend, Aaron Duffett2023 Low to No is all the rage.2019 - it was nascent, unknown, weird like selling Air Con to EskimoAfter a career at The HEINEKEN Company Diageo Camden Town BreweryDuff is On Trade Director at Lucky Saint | B Corp™Duff’s spear headed Lucky Saint’s Growth. His team won listings: Fuller's Brewery, Twickenham Stadium, Soho House & Co, Mitchells & Butlers PLCand 65 Michelin Star RestaurantsON THE MENU:1. How Lucky Saint Sell Incrementality to the On Trade - The Power of the Non-Drinker and it’s Ripple Effect2. How To Unlock The Chains: Indies >Multi-Regional Groups > National Retail Group - “All are Worth their Weight in Gold”3. Why Lucky Saint Look Up To Guinness - You’re Only as Good As Your Last Serve4. Why Food and Drink Brands Must Adopt the 1.9.90 Strategy to SMASH On TradeHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunkThey danced all night long (allll nigghht)Here comes the hotsteppaa (murderaaa)This Party is collaborating with Michelin Star Chefs.A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide.How?- Michelin Chef Collaborations = Authority.- Branded on Menu = Social Proof + Speak to Shopper Out of Home- Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occassion/Usage in Retail- Great Restaurants = Great Storytelling = Great Stories spread like wildfireBUT.Working with Michelin Star Chef’s is HARD.Deeeee-bladdy-lighted to welcome to Wilf Marriott aka Wilfy Wonker to the podcast.At Islands Chocolate we work with Ottolenghi Ltd, GAIL's Bakery, Tom KerridgeON THE MENU:1. Why Your Pitch To Chefs Must Be Like The Trailer to The Movie - You Have Way Less Time Than Retail2. Sell The Sizzle, Not The Bacon: Why You Must Push “BENEFITS” vs. “FEATURES”: People BUY with Emotion NOT Logic3. How Islands Overcome Price Objections despite being 4X Higher Than Competitors - Reframe the Question -4. How To Get Branded On The Menu = Counter Signalling + Social Proof + Give, Give, Give5. How To Deliver Michelin Star Account Management - Its Art. Be Ready To Drop EVERYTHING, ANYTIME, ANY PLACEMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click th🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

3 weeks.No sleep.Thudding showers of screaming panic.For years Josh felt a miffed malaise.Finally.He escaped The City and bosom of bulging bonusesFollowed his calling.His dream.Founded MoMo Kombucha.Suddenly.Puddles of panic.A 3 week panic attack.Josh felt separate from reality.There’s a dark shadow to being a founder that NO ONE talks about.Struggling right now?This episode is for YOU.Thrilled to welcome my dear friend Josh Puddle founder of MOMO KombuchaMoMo is BANGINGMoMo built their own factory, won listings at Whole Foods Market,@Planet Organic, Selfridges, Ocado GroupON THE MENU:1. Why MoMo took the Path of Most Resistance to Build their Own Factory: The Hard Lessons Building Your Own Factory2. Life Lessons from Renee Elliot, founder Planet Organic - To Stop Judging Yourself, Stop Judging Other People3. Why You Must See Your Brand on a “30 Year Timeline” - Play The Long Game + Avoid Willy Nilly Trends4. How Josh Overcame a 3 Week Lasting Crippling Panic Attack where he felt “‘Separate from Reality”5. Does the Kombucha Category have the legs to work in Grocery or will it perpetually stay in a premium nicheFeeling frivolous on a FriYAY?Want your Friday Drinks to taste 10 x better?Some say, magic happens, when you press that Subscribe buttonGo on Dare Ya ;)Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)