

HUNGRY.
Dan Pope
HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
Episodes
Mentioned books

May 9, 2022 • 1h 19min
How Rude Health Disrupted The Health Food Category and Built a +£20 million Household Brand - Camilla Barnard, Rude Health, co-founder.
In 2006, finally, something erupted.Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.A cacophony of precocious cardboard-with-a-conscience.In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.Rude Health made you feel beautiful and bountiful.They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.One of my favourite episodes to date!ON THE MENU:HOW TO BUILD GREAT LEADERSHIP TEAMS: BRAND FIT TRUMP SKILLSET EVERY. SINGLE. DAY. OF THE WEEKHOW TO DRIVE ROS AT YOUR FIRST MULT ON A SHOE STRING BUDGET: ASK WHY? - SAMPLE YOURSELF (NOT AGENCIES)- WANGLE FREE PR.WHY CONSTANTLY ASKING “WHY” IS THE NEXUS OF ALL GREAT CHALLENGER BRANDSWHY CHALLENGER BRANDS MUST ADOPT “SERENDIPITY OVER STRATEGY” IN THE EARLY DAYS.HOW TO CRACK THE EXPORT ENGIMA - RUDE HEALTH’S STRATEGY UNLOCKING HUGE LISTINGS IN PORTUGAL, NETHERLANDS AND SINGAPORE🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Apr 26, 2022 • 1h 22min
The Mental Health Toolkit For Food and Drink Founders To Overcome Imposter Syndrome, Anxiety and Adversity - Harry Turpin, The Savourists
Never been SO NERVOUS to publish a podcast.Somedays, my mental health is a magnificent malignant feast.Self-esteem like a feeble Pringle in a February puddle.A seething swap of mucky self-doubt, pillaging positivity.Nuclear explosions of imposter syndrome erupt through my noggin.“You’re not good enough!”“Why bother?”“That was sh*t you scum bag””My latest guest on HUNGRY. is Harry Turpin, a dear friend and a kind soul.Harry is founder of The Savourists: they’ve won listings at Whole Foods Market, Planet Organic + a bevy of wholesalers.Harry also hosts a delicious podcast, UNTOLD, exploring mental woes in founders.If you’re struggling with mental health or anxiety or doubt, I implore you to listen.ON THE MENU:THE SUBTLE INTERVIEW PROCESS TO HIRE THE BEST TALENT - “WHO’S ORDERING THE COFFEE?”CRUCIAL START UP LESSONS FROM THE WISE SAGES - MARK PALMER AND DAN BROUGHTON - CASH IS KING + STAY TOP OF MIND.THE TOOL KIT TO PUSH THROUGH ANXIETY AND SELF DOUBT: MONKEY BRAIN, GRATITUDE, KINDNESS.HOW TO INSPIRE YOUR SALES TEAM TO “BASH DOWN DOORS” - GET OUT THERE WITH THEM + CREATE A CULTURE CELEBRATING FAILUREHOW TO TURN SELF-DOUBT AND ANXIETY INTO ROCKET FUEL TO PUSH YOU FORWARDEPISODE GOES LIVE MONDAY 8AM.LISTEN TO OTHER EPPY’S IN THE COMMENTS BELOW.Have a great weekend x🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Apr 11, 2022 • 1h 19min
Mindful Chef: How Mindful ChefScaled to + £75 Million Revenue and Maintained Culture at 130 Employees - Myles Hopper, Mindful Chef founder
At the door step, everything eased.Mind churning like miffed butter, flecked with F*ck-me-there’s-just-too-much-on!One of those INTENSE days.Emails eviscerating Zen, to-do lists trampling Calm.Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.Mindful Chef is more than a recipe box.A panacea against the pummelling of putrid notifications.Banging recipes and Build-Your-Own-Meditation-Retreat at home.Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stressSlice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.ON THE MENU:WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVEWHY FOOD AND DRINK FOUNDER’S MUST BALANCE BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAITWHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURETAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS +GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Apr 4, 2022 • 1h 4min
How Tom Straker Built a 166K Die-Hard Foodie Following and Leadership Lessons from The Kitchen
My sleepy inner glutton woke in wild alarm with furious wet eyes.Mooching through carbohydrate cathedrals of pasta and sarnies and sourdough.Blistered rust-coloured chicken, chips with a glass-shattering crisp, swimming in a swamp of glistening gravy.Pummelled with dish after dish of dee-lish.Tom Straker’s food is other-worldly and soul-nourishing.MANZZ GOT THA FOOOOOOD CUZZZZ.Tom is the latest guest on HUNGRY.My goal?Unpack crucial lessons from running high-octane kitchens, apply them to challenger brands.ON THE MENU:HOW TO EFFECTIVELY GIVE FEEDBACK: LEAD WITH EMPATHY - EMPLOYEES WANT TO BE “HEARD” NOT “TOLD”WHY “TRAIN HARD. FIGHT EASY” IS A MANTRA BRANDS SHOULD APPLY TO BUYER OR INVESTOR MEETINGSTHE PARALLELS OF GREAT RESTAURANTS AND BRANDS SERVICE. SETTING. FOOD >> TONE OF VOICE. BRAND. PRODUCT.WHY SOCIAL MEDIA IS KILLING OUR CURIOSITY AND INQUISITIVENESS AND WHAT TO DO ABOUT ITEPISODE GOES LIVE MONDAY 8 AM.OTHER EPISODES IN THE COMMENTS BELOW.Have a banging weekend🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Mar 21, 2022 • 1h 15min
How To Rebuild a Broken Identity and Lessons from Jamie Oliver - Dominique Woolf, Winner The Great Cookbook Challenge
“I’ve literally lost my identity?”“Who on earth am I?”“How do I come back from rock bottom?”These thoughts ricocheted her mind like an anxious pinball in an angry blizzard.Dominique was lost.Recruitment career didn’t go to plan. Singing career didn’t take off.Searching and searching and searching.Until she found… Food, Glorious Food.Founder of Woolfes kitchen, who make a riot of heinously-addictive, lip-smackingly gorgeous pastes and nuts.On Monday, she WON Jamie Oliver’s Cookbook Challenge.Dominique, is the latest guest on HUNGRY.All of us will have an IDENTITY CRISIS.Stuck in a job you hate? Had Kids and lost your confidence? Want to change career completely?This episode is for YOU.ON THE MENU:HOW TO USE PREVIOUS FAILURES TO SET YOU UP FOR FUTURE SUCCESS: CONSTANTLY JOIN THE DOTS.HOW TO REINVENT YOURSELF AND FORM A BROKEN IDENTITY: GET CURIOUS + WRITE A LIST OF WHAT MAKES YOU ACTUALLY HAPPEN + TAKE ACTIONJAMIE OLIVER CRUCIAL LEADERSHIP LESSONS: PASSION + EMPATHY = GUIDE TEAMSHOW CREATIVITY IS THE CURE FOR DEPRESSION AND ANXIETY: CREATIVITYHope you enjoy!!🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Mar 14, 2022 • 1h 22min
How MOJU Created The Functional Shots Category Driving £20 Million in Retail Sales - Rich Goldsmith, founder MOJU
WAHOOO IT’S FINALLY HERE!!YOU’RE GUNNA LOVE THIS ONE!!MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.Highest £ROS in total Juice and SmoothiesHighest £ROS in Food To GoNo.1 brand in Functional Shots with 48% market shareDelivering 84% Functional Shot growth10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,ON THE MENU:WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUESWHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Mar 7, 2022 • 1h 19min
How Jimmy’s Iced Coffee Turned Fear to Confidence Winning Listings at ASDA, M&S, Tesco - Jim Cregan, founder Jimmy’s Iced Coffee
Eyes stung like violent wasps dipped in vinegar.Face like a dilapidated like glum high street.Swimming in the screaming beer-fear fantods.Thankfully, a super hero saves the day, every day.A soft hand, dusts you off, whispers: “Keep Your Chin Up”Creamy cuddles with a cantankerous coffee SLAP!J’adoreee Jimmy’s Iced Coffee.Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products.They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BPJim Cregan is the latest guest on HUNGRY.ON THE MENU:HOW F&B FOUNDERS CAN TRANSFORM FEAR INTO EXCITEMENT TO WIN LISTINGS - BE HUNRY YET TERRIFIED.FOUNDER’S MUST STOP “THE LAZY EFFORT GAME” - IF YOU’RE LAZY AT THE BEGINNING OF THE SALES PROCESS - IT SETS THE TONE THAT YOU’LL BE LAZY AS AN ACCOUNT MANAGER - *DON’T BE LAZYWHY FOUNDER’S MUST BUILD CULTURES LINCHPINNED ON "SPEAK UP, DON’T HOLD IT DOWN”HOW TO SWEAT YOUR MARKETING BUDGET: BALANCE “BRAND” VS. “DRIVING RATE OF SALE” - RETURN ON EMOTIONAL INVESTMENT VS. RETURN ON INVESTMENTHOW FOUNDER’S CAN STOP THE INCESSANT NEED FOR MORE, MORE, MORE - PAUSE. LOOK AROUND. BE GRATEFUL*Follow on LinkedIn and Instagram for more content.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Feb 21, 2022 • 1h 20min
How GU and The Coconut Collaborative Scaled from £5m “Challenger” to £20m “Household” Brand - James Averdieck, founder GU & The Coconut Collaborative
James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY.In 2003, James launched GU securing listings at all major retailers and successfully sold to Noble Foods for £32.5 million.In 2014, James founded The Coconut Collaborative, winning listings at listings at Tesco, Waitrose, Sainsbury’s, Ocado with £20m + retail sales.James embodies his puddings.A charming exterior yet his core bubbles with unshakeable resilience and optimism.*Follow on LinkedIn and Instagram for more content.ON THE MENU:WHY CHALLENGER FOOD AND DRINK BRANDS SHOULD BE GRATEFUL FOR THE UK GROCERYMARKET VS. OTHER MARKETS.HOW TO CRACK THE EXPORT ENGIMA: THE BATTLES OF BUILDING IN U.S.A AND BETTER MARKETS TO FOCUS ON.HOW TO SCALE FROM £5m RETAIL SALES TO £20m RETAIL SALES = PRICE POINT + NPD + CONSTANT IMPROVEMENT = HOUSEHOLD BRANDTHE PILLARS OF BUILDING GREAT BRANDS: MAKE A PROMISE AND KEEP A PROMISE.YOU INHERIT THE GOOD & BAD FROM YOUR PARENTS AND WHAT TO DO ABOUT IT.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Feb 7, 2022 • 1h 28min
How To Lead Team's Through Hard and Disruptive Change in International Markets - Giles Atwell, ex VP-Marketing Godiva, founder Russell & Atwell,
10.22pm. I sent the email. No idea on the response.10.52pm the reply. Sending delicious delirium through my bones.Eyes like wet fog lights. Chin dropped through the floor.Alessandro Savelli from Pasta Evangelists intro’d me to a special guest.The Contrarian Chocolatier, the Modern Day Willy Wonker.Giles Atwell. Giles creates FRESH chocolate.My housemate and I, like Chocolate-Chuckle Brothers, juggled chocolate across the sofa“to me- to you - to me - to you!”“MATE, Why did you eat the LAST ONE?? BANG OUT OF ORDER MATE… YOU CAN TAKE THE BINS OUT!! AND GET SOME MORE BIN LINERS!!”Russel and Attwell chocolate teleports your taste buds on a Columbus quest.Through unchartered territories, across treacherous lands, discovering The Chocolate El Dorado.Fresh cream. Golden Honey. Complete decadence.It’s Caaaaandy in my heeeeels tonight baby!!Giles had a glittering international corporate career:Senior Director Innovation at Mondelez InternationalVice President GodivaON THE MENU:HOW TO LEAD TEAMS THROUGH CHANGE AND UNCERTAINTY - KRAFT TAKEOVER OF CADBURY’S - "PULL OUT ALL YOUR WIRES"HOW TO LEAD AND BUILD GREAT TEAMS INTERNATIONALLY - GREAT LEADERSHIP = NOTICING THE LITTLE THINGS.WHY EARLY-STAGE FOUNDERS SHOULD FOCUS ON PRODUCT BEFORE BRAND = BRAND ACTUALLY FOLLOWS PRODUCT.HOW TO POSITION YOUR BRAND IN GLOBAL MARKETS - BALANCE CORE MESSAGING VS. LOCAL TASTES - "LISTEN TO YOUR CULTURE”Episode goes LIVE Monday, 8am.Also, give us a whiff on Instagram - finally set a page up! Link in the comments below,Other episodes below!!!🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Jan 24, 2022 • 1h 27min
How BOXPARK’s Founder Uses Emotional Intelligence To Build A Multi-Million Pound Retail Empire - Roger Wade, founder BOXPARK
*Follow on LinkedIn and Instagram for more content.As I walked up the metal stairs, everything vanished.Stresses. worries. concerns.The eclectic steamy stench of street food stifled stress.Flirtatious house music pummelled me into a state of Ahhhh Blisss-toEat. Drink. Play through a maze of rambunctious epicurean delights.There, I discovered Black Bear Burger.A filthy nest of sinister brisket squelched out a dark grizzly jacuzzi of Grrrrrr.It clawed and mauled and scratched my face off.Top 3 Burgers of all time.Box off boring.Park your problems.Box Park is gorgeously jumbled, delicious fun. It’s the heartbeat of Shoreditch.Roger Wade, BOX PARK founder, is the latest guest on HUNGRY.Roger’s had an INSANE career:In 1990 Roger created and successfully sold streetwear brand Box FreshRoger brought brands Carhartt and Penfield to the UK from New York.In 2011 opened Boxpark Shoreditch, 2016 Boxpark Croydon, 2018 Box Park WembleyRoger is one of the most emotionally intelligent and intellectually curious people I’ve ever met.He possesses creative gumption to spot opportunities before others.ON THE MENU:HOW FOUNDERS SHOULD NEVER SHY AWAY FROM THEIR INSECURITIES - IT’S AN OPPORTUNITY TO BUILD EMOTIONAL INTELLIGENCEWHY CONTENT + TRAFFIC + CONVERSION IS THE BUSINESS FORMULA FOR SUCCESSHOW FOUNDERS CAN TAME THEIR "UNCONTROLLED PASSION” TO BECOME BETTER LEADERS - LET GO - LEAD VS. INTERFEREWHY FOUNDERS MUST FIND THEIR "AUTHENTIC WHY” AND IF THAT’S TO "MAKE MONEY: - THAT’S ABSOLUTELY FINE.WHY FOUNDERS MUST USE “EMOTION" VS. “DATA” TO MAKE EFFECTIVE DECISIONS - "SHOPPERS DON’T CARRY AN EXCEL SPREADSHEET WITH THEM!!”🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)