HUNGRY.

 “How do you ACTUALLY win a listing at Waitrose?”“Why do brands get DELISTED?”“Can challenger brands STILL EXIST in a cost of living crisis?”“What should we ACTUALLY include a buyers deck?”Thrilled to welcome James Bailey, CEO of Waitrose as the latest guest.James’s career sparkles🥑 Buying Director at Sainsbury's’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150.🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery retailer in the UK, responsible for £7bn+ turnover, 50k+ Partners, 300+ stores, £1bn+ e-comm business🥑 Non Executive Director at OGGS®, @HUNWine, LocalzON THE MENU1. Why Food and Drink Brands must Appeal to the Buyers HEART not HEAD in Early Conversations.2. How Waitrose Compete with Aldi, Lidl, Sainsbury’s, M&S - Grocery is 80% cut and paste. But 20% makes ALL the difference, Relentlessly pursue your unique differences.3. Why James Lives by the Mantra “Better to Die on Your Feet Than Live on Your Knees”4. Why Founders must STOP being a “Founder” when Negotiating with Buyers - Put Your “Business Cap” On and Be Ruthless5. Why Food and Drink Brands must Learn that Not Checking Availability is like Scoring an Own Goal6. The Future of Retail in Five Years: Why Technology will take a Back Seat and People Will Buy More Expensive FoodExtra Hungry? Subscribe to our Newsletter Hungry Friday Feast"... coming soon Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryLoved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Setting goals is SO HARD. How many goals is the right amount?How do I stick to them?How do I track them? I don’t even know what I want to do, so how can I set goals? This raucous rigmarole percolates my mind - a washing machine of confusion. But, If Dreams give Life, Goals give Purpose. Goals are vital. This year’s final episode of Hungry is with the wonderful Sam Wigan, Life Coach, co-founder of Beluga Bean with Planet Organic Ltd founder Renée ElliottA Master Class in goal setting for Founders, Employees and Teams.Oh! Fancy making my week?Spreading the Christmas joy? Feeling warm, fuzzy and wholesome?If you enjoy the podcast, please, please subscribe, follow, leave a review, tell friend. Really means the world to me!Downloads Sam's Step by Step Guide here:ON THE MENU: 1. Why Humans Need Goals and the Neuroscience Behind It – Where you focus is where you go. 2. Why TOO many Goals Is Dangerous - Less Is Always More, Pick Three Horizons 3. The Difference between OUTCOME vs. PROCESS goals - How To Get The Two To Tango4. Why you need a HEART STATEMENT: ‘’Being’’ as You’re ‘’Doing’’ 5. Write a Letter To Yourself for December 24th 2023 and Visualize Ideal Scene on a Monthly BasisHungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders  Track store availability to ensure you’re not losing sales/leaving money on the table.  Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Deeply implore you to reach out to Billy or PaulStill rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete?🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too. BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders  Track store availability to ensure you’re not losing sales/leaving money on the table.  Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys. Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive. Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Looking to build out your team?  Or just want a chinwag. Deeply implore you to reach out to Billy or Paul Still rather Hungry ? I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun  OUR EPISODE:  LoveRaw®Scrumptiously-succinctTwo words, so perfectly encapsulates the Founders journey. LOVE: big wins, happy times, connection, ecstasy. RAW: pain, suffering, stress, sacrifice, self doubtFounders meander between Love & Raw, Good & Bad, Light & Dark, Happiness & Stress. Rimi Thapar lost her Father, the Raw pain catalysed a Love of vegan products. Manav Thapar had a £250,000 order cancelled one minute, the next HUGE Tesco listing.After 9 years of graft, pivoting, chopping-changing -LoveRaw® won listings at Tesco, Asda, Waitrose & Partners, WHSmithON THE MENU: * Why the best brands define themselves by what they say NO to - SET ANTI GOALS* Mentorship Lessons from Grenade founder: HUGE difference between "brand building" vs. "product selling"* Why the best brands DON'T FOLLOW LOGIC: Rimi and Manav's best decision came from their gut*Why doing the UNREALI🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

3 am. Wide awake.Even at £100 million turnover, the sleepless nights never go away.Ed Perry founder of COOK struggles and suffers.I bloody love COOK.COOK coalesced through my childhoodSpag bowls, Fish Pies, LasagneWarm hugs in cold freezers.Palaver of a Day - Choccy pud pud melts the stress awayEd's built a marvellous mensch of a business:* For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list.* 2021 ranked as the #1 Food & Drink Company To Work For.* + £100 million, 1600 employees, 90 stores, 900 concessionsWhisked and folded in all of COOK’s success is thick lashings of grit, graft and resilience.ON THE MENU:1. Why the first year’s is Meant To Be Hard - Hang in There + Show Up Everyday2. Why you *DON’T NEED* Market Research to Create Insane Products - Have a Panel of 5 Believable People3. Why COOK Said NO to Supermarkets and The Best Brands Define Themselves by what they say No To4. Why you MUST have a Healthy Paranoia About Your product - Never Cut Corners to Unlock more Customers5. Why Pricing is an Art Not a Science - Customers Don’t Shop with an Excel Spread Sheet🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue **Thank me later, download the presentation deck here.  What ON EARTH ACTUALLY is a brand? I ask all guests.  Fountains of wisdom surface  “Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens "Brand is a personality” - Camilla Barnard, Rude Health  “Brand is a collection of people with aligned values” - Barry Darnell, &SODA “Brand is an entity and how you show up” - Ellie Webb, Caleno  How to create a brand that palpably tickles consumers souls? Sings and sparkles and gorgeously glows on shelf  Leaves consumers head-over-heels-in-love Well,  Good News  The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE Short, snappy, specific podcast episodes.  Barry and Mike, very kindly pulled together an accompanying deck. Sommelier's Suggestion:  Read the deck Listen to the podcast episode  Reflect on your brand  Don’t scoff hastily. Absorb slowly. Enjoy irresponsibly  Still rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun  🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

My inner critic is right little mendacious bastard More annoying than he who wears GymShark to the pub Or she who works in P.R. with a “side hustle” An Interior Design Instagram page for a two-upper, two-downer… "just off” Wandsworth CommonMy malignant thoughts curdle Hot-spikes of self doubt join the party “You’re not good enough”“That was a pile of shit”“DO MORE”When the miffed-malaise seeps inI ALWAYS return to a delicious meditation taught by Sam Wigan. Thankfully, Sam is the latest guest on Hungry. Sam is co-founder of BELUGA BEAN, along with Renée Elliott (founder of Planet Organic). BELUGA BEAN help high level executives develop self-awareness working with Arianna Huffington, Thrive Global, IKEA, Coutts, ON THE MENU: 1. Practical Meditations To Navigate BIG PITCH Nerves - You Are Not The Outcomes  2. Spiritual Sales Lessons: Why You DON’T Need A Presentation Deck To Win More Business3. How To Lead Teams Through Uncertain Times: Trust + Communication + Respect4. The Tool Kit to Deal With The Internal Critic: Forgive Myself, For Judging Myself5. How To Develop Self-Awareness: Altitude + Seeing Where Six Spheres of Wellbeing Are Out of Balance #fmcg #pocast #challengerbrand #cpg🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In 17 years, Sam didn’t interview ONE black person.Out of 10,000's of brands in Major UK retail, only 4 are black owned.Unconscious racism scurries through the underbelly.Its ghoulish ghosts linger in the shadows.Until 2020, post George Floyd.Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.Laceration catalysed action.Sam founded Add Psalt a non-profit helping black founders enter FMCG.PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, AsdaSam is the Innocent MD.Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.Niyi creates bamboozingly-banging Balinese Jams.ON THE MENU:1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN3. Why Nigerian Values of Hustle + High Quality Work is a Super Power4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To YourselfFull episode goes live Monday 8am.Want other episodes?See below.#fmcg #podcast #foodanddrink #challengerbrand🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 Imagine for one, tiny iota, ickle smidge of a milli-secondWINNING a Sainsbury'sand Tesco listing *WITHOUT* even pitching.Enter &SODAThe power of packaging.Gorgeously-wild - plunges you into Party time tonight.Let’s Be Havin Ya’-Liquid.DC-10/10 flavour.Glugg-back-Glasto. Tastes like Techno.Barry Darnell is founder of &SODA and analogue and is the latest guest on HungryWe wax lyrical about building brands with character.There’s also something EXTRA EXTRA special to accompany this episode.But, for now… SsssshhhhON THE MENU:1. Why Food and Drink Brands Must Play Hard to Get, Stop pitching - The Air Force One Rule2. Why Food and Drink Founders must pursue Unrealistic Goals outside of the day-to-day- business for HUGE growth3. Why product-market fit in the USA DOES NOT = Product-Market-Fit in the UK4. Why you DON’T HAVE to build a Food and Drink brand that raises SHIT LOADS OF MONEY and sells really quickly - the power of small teams🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

A Colombian Carnival glided down my gulletCoquettishly carousing my taste budsDark and Zesty over ice.Rolling-your-toes-through-sand-BlisssEven slipped into my Havianna sandals-with-a-cheeky-strap - you ok hun?"ALEXAAAAAAAA - Daddy’s home, put on Daddy’s fave - Texas "Inner Smile”Caleno is bamboozingly banging.Fiesta of Flavour sans Full-English HangxietyCaleno’s delicious success: won listings at Sainsbury's, Waitrose & Partners, Marks and SpencersCaleño Drinks’s founder, Ellie Webb 💃🏽✨ Webb is the latest guest on Hungry.ON THE MENU:1. How to hire right, so you DONT have to fire fast - Who The A Method for Hiring: Meticulous screening process + hire on VALUES + how to ask the right questions + never skip reference checks2. Why a Brand is an Entity and You Must Obsess with How You Show Up - “Always Go Above and Beyond”3. The Differences between On Trade vs. Off Trade - How To Make On Trade Work - On trade = Different connection and occasion with consumer. + teach them incremental upsell4. How To Build Resilience: Keep a Dairy of All Your Dark Days + Realise EVERYTHING will pass.5. How To Push Through the Enormity of the Idea - Use LinkedIn to Network and Hustle. Hustle. Hustle.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

What's your Everest?  Every brand is summiting their own Everest. Starting a brand is HARD.  Marching through the arduous abyss.  Spencer Mathews is a fountain of grit, resilience and self-awareness.  Why? He does HARD things regularly.  Ice-Ultra Marathon’s across spine-shatteringly cold vistas.  Or  The Marathon Des Sables  a six-day, 251 km ultramarathon in screaming-frying-pan-heat. A sandstorm of strife. Spencer, is founder of Clean Co. winning listings at Sainsbury’s, Waitrose, Tesco, Morrisons, launching in the US.A  Spencer with razor-sharp, icy-wit delivers a Master Class in Grit. One quote hasn't escaped my mind: "When you're FUCKED. You're ONLY 40% FUCKED” Now, I’m smiling through setbacks.  ON THE MENU: 1. Why the greatest feeling is achieving something you deemed impossible: FIND THE VALUE IN SUFFERING. 2. Lessons from Nims Purja (from Netflix 14 Peaks) - “WHEN YOU THINK YOU’RE FUCKED, YOU’RE ONLY 40% FUCKED_.  3. Lessons from Ursula Berns (former CEO Xerox, UBER board) = "WHERE YOU ARE, IS NOT WHO YOU ARE: CONSTANTLY REINVENT YOURSELF + NEVER LOOK BACKWARDS” 4. How to raise £1 million over a lunch: Wild Ludicrously Audacious Goals, Honesty, Energy + Conviction = Influence. 5. Why you *have* to be all in - you can’t have a side hustle and you must create no option for failure.  Get in touch in the comments below or head to...Instagram: https://www.instagram.com/_hungry.pod/Linkedin : https://www.linkedin.com/in/daniel-pope/Email: alwayshungrydan@gmail.comHungry. is the podcast for challenger food and drink brands wanting to pour gasoline on their growth #fmcg #cpg #foodanddrink🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)