HUNGRY.

Dan Pope
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Jun 20, 2022 • 1h 29min

How Pleesecake's Built A Die Hard Community of Over 250k Followers and Pivoted To Create Product Market Fit - Joe Moruzzi

If Willy Wonker chinned a few shandy’s and fornicated with Lego Land.Their love child?Pleesecakes.Scrolling through their Insta, irreverent and utterly unctuous.Cathedrals of Cheese cake, coquettish and magnificent, doused in delicious decoration.Mind-bendingly banging.Pleese Me, Pleese Me, Pleese Me - Teeeasee me babyyy, Til’ I lose controlMy Childhood-Curiosity carouses with my Dad-Bod gluttony.Pleeeeeese Sir, Gimme Mo’, MOBUT.Peel behind the pleasing veneer and meet their founder, Joe MoruzziJoe has thunderous-tenacity bubbling in his bones and transforms Fear from Foe to Friend.Joe’s built a DIE-HARD community of Pleesecake fans.- Won listings at Ocado Group, Whole Foods Market, Amazon Fresh- Made cakes for the Queen and whole bevy of celebrities.- Pivoted their business Cheese Cake model to create Freeze Cakes- Been on live TV with Holly Willoughby and Phil Schofield and entered the Dragons Den.Our conversation is for anyone wading through repugnant-gloomy puddles of self-doubt, imposter syndrome and fear.ON THE MENU:1. WHY FOOD AND DRINK FOUNDERS MUST SAY NO TO MAJOR SUPERMARKETS - THE OPPORTUNITY MUST BE WIN-WIN2. HOW FOOD AND DRINK FOUNDERS CAN TURN FEAR INTO THEIR FREIND - EMBRACE THE FEAR AS EXCITEMENT3. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH BAD DAYS TO APPRECIATE GOOD DAYS - GOOD DAYS. BAD DAYS MINDSET.4. KEY LESSONS IN BUILDING A SOCIAL MEDIA FOLLOWING FROM JOE WICKS: GREAT CONTENT WILL ALWAYS BE FOUND + AUTHENTICITY5. HOW TO PIVOT YOUR INITIAL PRODUCT TO FIND THE PRODUCT-MARKET-FIT PANACEA: LOOK FOR THE SIGNALS🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Jun 13, 2022 • 1h 10min

How Sarah Willingham Built A Multi Million Pound Hospitality Empire and Became a Dragon: Pizza Express, Bomaby Bicycle Club, London Cocktail Club, Tonkotsu

An electric pudding of nerves - pacing and pacing and pacing. Foiled in ferocious imposter syndrome.Barrages of self-doubt pinged and zinged around my nut like furious pinballs. "My first EVER DRAGON on the poddy!??!” “I CANNAE do this, Dan-ae?!"Sarah Willingham's career sparkles:- Head of International Expansion at PizzaExpress and Planet Hollywood- Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club - 2015 - 2017: Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins- Founded and floated Nightcap PLC with net sales of £15.5 million in their FIRST YEAR (The London Cocktail Club)- Investor and chair at TONKOTSU (best ramen this side of Japan) and The Craft Gin ClubMy goal?Peel back the veneer of Sarah's conglomerate business success. Sarah is warm, kind, extremely balanced human being.Apres our convo, Utterly bamboozled, brain bulged and bubbled with life-changing-wisdom. ON THE MENU:1. WHY FOOD AND DRINK FOUNDERS WILL FIND THEIR BUSINESS MODEL BY DOING: TAKE ACTION. TAKE ACTION.2. WHY FOOD AND DRINK FOUNDERS *MUST TAKE HOLIDAYS* - ALL YOUR BEST IDEAS COME ON WEEK THREE OF A HOLIDAY3. WHY FOUNDERS MUST DITCH THE *CAREER PATH* AND BUILD THEIR OWN *LIFE PIE CHART*4. WHY ASKING THE RIGHT QUESTIONS ARE THE FOUNDATIONS OF STRATEGY:- WHAT DOES GREAT LOOK LIKE? - IF SOMEONE GAVE YOU A MILLION POUNDS TODAY. WHERE WOULD YOU SPEND IT? - DOES THIS ACTUALLY MOVE THE NEEDLE?- DO MORE OF THE SAME. 5. WHY FOUNDERS *SHOULDN’T RAISE* UNTIL THEY CREATED SHARE HOLDER VALUE: JUST SELL. SELL. SELL 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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May 30, 2022 • 1h 25min

How Sauce Shop Built Their Own Factory, Collaborated with Foals and Won Listings at Sainsbury's and Morrisons - Pam & James Digva

WIN FREE SAUCE SHOP SCOTCH BONNET CHILLI JAM (IT'S SOOO BANGING!!)We're running a deliciously sauuucyyyy competition for this episode - WIN Scotch Bonnet Chilli Jam - take your sarnies or BBQ to a different stratosphere!!How? Simples.1. Please SHARE this pod episode on your LinkedIn or Instagram stories 2. TAG ME. LinkedIn:  Daniel Pope or Instagram: _hungry.pod 3. We'll select  a WINNER at random and send you Sauce!! Episode below - Plunged into delicious oblivion.Stumbled in 50-Shades-of-squiffy.Ripped open a bag of Doritos.Dunked in Sauce Shop x James Cochran Scotch Bonnet Chilli JamOther-worldly, face-meltingly banging.Luscious rolling waves of crimson sticky-fudgyness - then BANG!!A cantankerous chilli whip cackles and hisses and screams.C’est Bon.Sauce Shop are THE connoisseurs of collabs.Most recently with FOALS.Holy Fire Hot Honey - Holy Fuck, Hold my beer Hunny - different gravy delish.Salacious Sauces giving every Fat-Fingered-Fat-Face-Three-Quarter-lengths BBQ fantatic the Horn.They’ve won listings a Whole Foods Market, Sainsbury's MorrisonsAND BUILT THEIR OWN FACTORY FROM SCRATCH.Pam and James are kind genuine souls and they’re the latest guests on HUNGRY.ON THE MENU:1. HOW TO LEAD YOUR TEAMS WHEN RUNNING YOUR OWN FACTORY: “OFFICE" VS. “FACTORY" WORKERS = SHAKE UP EVENTS + RADICAL CANDOUR2. HOW TO BUILD YOUR OWN FACTORY FOR £10’0003. WHY YOU MUST FOLLOW YOUR CORE SOUL EVEN IF IT’S THE PATH OF MOST RESISTANCE - MAKE THE PRODUCT YOURSELF4. THE TOOL KIT FOR INTROVERT FOUNDERS TO BECOME EXTROVERTS AND WIN LISTINGS AT SUPERMARKET. REPS. REPS. REPS.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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May 16, 2022 • 1h 20min

The Stoic Tool Kit for Food and Drink Founders to Smash Through Obstacles and Build Resilience - Ed Hauck, The Curators

Stoicism is THE operating system for F&B founders to smash through struggle. My latest guest on HUNGRY. is  Ed Hauck, co-founder The Curators. Ed, like me, is fascinated with stoicism. The Curators curate a smorgasbord of scrumptious snacks: Jerky, Billtong, Chorizo sticks, Pork Puffs and Peanuts. They’ve won listings at: Waitrose, Sainsbury's, TESCO, Morrisons My goal with our conversation?Make stoicism palatable for buccaneering brands. ON THE MENU: 1. HOW TO CRACK THE NPD PARADOX: INNOVATE OR DIE VS. INNOVATE TOO MUCH = LOSE FOCUS 2. FOOD AND DRINK FOUNDERS, ALWAYS REMEMBER: “YOUR FIRST IDEA WILL NEVER BE THE IDEA THAT MAKES YOU FAMOUS” 3. WHY FOOD AND DRINK FOUNDERS MUST IMPLEMENT T “IF YOU CAN’T WIN ON SCALE, YOU MUST WIN ON TASTE”4. WHY ALL FOUNDER’S MUST ACCEPT THE "ONLY CERTAINTY IS UNCERTAINTY” AND “WE SUFFER MORE IN IMAGINATION THAN REALITY” If you enjoy the episode, please leave a review and share! Thank you so much!! 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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May 9, 2022 • 1h 19min

How Rude Health Disrupted The Health Food Category and Built a +£20 million Household Brand - Camilla Barnard, Rude Health, co-founder.

In 2006, finally, something erupted.Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.A cacophony of precocious cardboard-with-a-conscience.In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.Rude Health made you feel beautiful and bountiful.They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.One of my favourite episodes to date!ON THE MENU:HOW TO BUILD GREAT LEADERSHIP TEAMS: BRAND FIT TRUMP SKILLSET EVERY. SINGLE. DAY. OF THE WEEKHOW TO DRIVE ROS AT YOUR FIRST MULT ON A SHOE STRING BUDGET: ASK WHY? - SAMPLE YOURSELF (NOT AGENCIES)- WANGLE FREE PR.WHY CONSTANTLY ASKING “WHY” IS THE NEXUS OF ALL GREAT CHALLENGER BRANDSWHY CHALLENGER BRANDS MUST ADOPT “SERENDIPITY OVER STRATEGY” IN THE EARLY DAYS.HOW TO CRACK THE EXPORT ENGIMA - RUDE HEALTH’S STRATEGY UNLOCKING HUGE LISTINGS IN PORTUGAL, NETHERLANDS AND SINGAPORE🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Apr 26, 2022 • 1h 22min

The Mental Health Toolkit For Food and Drink Founders To Overcome Imposter Syndrome, Anxiety and Adversity - Harry Turpin, The Savourists

Never been SO NERVOUS to publish a podcast.Somedays, my mental health is a magnificent malignant feast.Self-esteem like a feeble Pringle in a February puddle.A seething swap of mucky self-doubt, pillaging positivity.Nuclear explosions of imposter syndrome erupt through my noggin.“You’re not good enough!”“Why bother?”“That was sh*t you scum bag””My latest guest on HUNGRY. is Harry Turpin, a dear friend and a kind soul.Harry is founder of The Savourists: they’ve won listings at Whole Foods Market, Planet Organic + a bevy of wholesalers.Harry also hosts a delicious podcast, UNTOLD, exploring mental woes in founders.If you’re struggling with mental health or anxiety or doubt, I implore you to listen.ON THE MENU:THE SUBTLE INTERVIEW PROCESS TO HIRE THE BEST TALENT - “WHO’S ORDERING THE COFFEE?”CRUCIAL START UP LESSONS FROM THE WISE SAGES - MARK PALMER AND DAN BROUGHTON - CASH IS KING + STAY TOP OF MIND.THE TOOL KIT TO PUSH THROUGH ANXIETY AND SELF DOUBT: MONKEY BRAIN, GRATITUDE, KINDNESS.HOW TO INSPIRE YOUR SALES TEAM TO “BASH DOWN DOORS” - GET OUT THERE WITH THEM + CREATE A CULTURE CELEBRATING FAILUREHOW TO TURN SELF-DOUBT AND ANXIETY INTO ROCKET FUEL TO PUSH YOU FORWARDEPISODE GOES LIVE MONDAY 8AM.LISTEN TO OTHER EPPY’S IN THE COMMENTS BELOW.Have a great weekend x🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Apr 11, 2022 • 1h 19min

Mindful Chef: How Mindful ChefScaled to + £75 Million Revenue and Maintained Culture at 130 Employees - Myles Hopper, Mindful Chef founder

At the door step, everything eased.Mind churning like miffed butter, flecked with F*ck-me-there’s-just-too-much-on!One of those INTENSE days.Emails eviscerating Zen, to-do lists trampling Calm.Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.Mindful Chef is more than a recipe box.A panacea against the pummelling of putrid notifications.Banging recipes and Build-Your-Own-Meditation-Retreat at home.Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stressSlice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.ON THE MENU:WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVEWHY FOOD AND DRINK FOUNDER’S MUST BALANCE BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAITWHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURETAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS +GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Apr 4, 2022 • 1h 4min

How Tom Straker Built a 166K Die-Hard Foodie Following and Leadership Lessons from The Kitchen

My sleepy inner glutton woke in wild alarm with furious wet eyes.Mooching through carbohydrate cathedrals of pasta and sarnies and sourdough.Blistered rust-coloured chicken, chips with a glass-shattering crisp, swimming in a swamp of glistening gravy.Pummelled with dish after dish of dee-lish.Tom Straker’s food is other-worldly and soul-nourishing.MANZZ GOT THA FOOOOOOD CUZZZZ.Tom is the latest guest on HUNGRY.My goal?Unpack crucial lessons from running high-octane kitchens, apply them to challenger brands.ON THE MENU:HOW TO EFFECTIVELY GIVE FEEDBACK: LEAD WITH EMPATHY - EMPLOYEES WANT TO BE “HEARD” NOT “TOLD”WHY “TRAIN HARD. FIGHT EASY” IS A MANTRA BRANDS SHOULD APPLY TO BUYER OR INVESTOR MEETINGSTHE PARALLELS OF GREAT RESTAURANTS AND BRANDS SERVICE. SETTING. FOOD >> TONE OF VOICE. BRAND. PRODUCT.WHY SOCIAL MEDIA IS KILLING OUR CURIOSITY AND INQUISITIVENESS AND WHAT TO DO ABOUT ITEPISODE GOES LIVE MONDAY 8 AM.OTHER EPISODES IN THE COMMENTS BELOW.Have a banging weekend🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Mar 21, 2022 • 1h 15min

How To Rebuild a Broken Identity and Lessons from Jamie Oliver - Dominique Woolf, Winner The Great Cookbook Challenge

“I’ve literally lost my identity?”“Who on earth am I?”“How do I come back from rock bottom?”These thoughts ricocheted her mind like an anxious pinball in an angry blizzard.Dominique was lost.Recruitment career didn’t go to plan. Singing career didn’t take off.Searching and searching and searching.Until she found… Food, Glorious Food.Founder of Woolfes kitchen, who make a riot of heinously-addictive, lip-smackingly gorgeous pastes and nuts.On Monday, she WON Jamie Oliver’s Cookbook Challenge.Dominique, is the latest guest on HUNGRY.All of us will have an IDENTITY CRISIS.Stuck in a job you hate? Had Kids and lost your confidence? Want to change career completely?This episode is for YOU.ON THE MENU:HOW TO USE PREVIOUS FAILURES TO SET YOU UP FOR FUTURE SUCCESS: CONSTANTLY JOIN THE DOTS.HOW TO REINVENT YOURSELF AND FORM A BROKEN IDENTITY: GET CURIOUS + WRITE A LIST OF WHAT MAKES YOU ACTUALLY HAPPEN + TAKE ACTIONJAMIE OLIVER CRUCIAL LEADERSHIP LESSONS: PASSION + EMPATHY = GUIDE TEAMSHOW CREATIVITY IS THE CURE FOR DEPRESSION AND ANXIETY: CREATIVITYHope you enjoy!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Mar 14, 2022 • 1h 22min

How MOJU Created The Functional Shots Category Driving £20 Million in Retail Sales - Rich Goldsmith, founder MOJU

WAHOOO IT’S FINALLY HERE!!YOU’RE GUNNA LOVE THIS ONE!!MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.Highest £ROS in total Juice and SmoothiesHighest £ROS in Food To GoNo.1 brand in Functional Shots with 48% market shareDelivering 84% Functional Shot growth10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,ON THE MENU:WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUESWHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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