HUNGRY.

Dan Pope
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Jan 10, 2022 • 59min

How Little Moons Built a Multi-Million Pound Ice Cream Empire: listing at Tesco, Sainsbury’s, ASADA, Ocado - Howard and Vivien Wong, co-founders.

Ice cream is soul searching.Deep in our soul, lies a dormant inner-child.Little Moons is WAY MORE than ice cream.Mochi mooches into your soul, unleashing your inner child.Wild, bombastic purple, green, orange irreverent balls of joy.Lego meets Italiano Gelato, collides into an Art-Attack-Smack of FLAAAA VAAA FLAVEEEELittle Moons are having INSANE success:Won listings at Tesco, Sainsbury’s, Ocado, Waitrose, Asda, Morrisons + Pick N’ Mix stores at Selfridges and Westfield.£10M+ Retail sales valueLead and manage their own factory with over 300 employees.Fastest growing Ice cream brand.Co-founders, Vivien and Howard Wong are the latest guests on HUNGRY.Our conversation is delicious, swirled, and laced with wisdom.THE BIGGEST LEARNING?Balance is everything.ON THE MENU:VISION: BALANCE HAVING A BIG UNSHAKEABLE VISION VS. BEING FLEXIBLY NIMBLE TO SAY “YES” TO OPPORTUNITIESMANAGEMENT: A TEAM OF 300 EMPLOYEES - BALANCE LETTING EMPLOYEES FLOURISH VS. STEPPING IN WHEN NECESSARY AS A FOUNDERDECISION MAKING: BALANCE TRUSTING YOUR “GUT” WITH “DATA” TO MOVE FASTSPEED: BALANCE MAKING AN IMPERFECT DECISION NOW WITH THE CONFIDENCE TO MAKE IT PERFECT LATERBRANDING: BALANCE ESCAPING YOUR “BRAND BUBBLE” VS. OBSESSING OVER THE “LITTLE THINGSWant more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Dec 13, 2021 • 1h 17min

CoOp Category Director: How Challenger Brands Can Build Stronger and More Profitable Partnerships with The Co-Op - Rebecca Oliver-Mooney

My latest guest on HUNGRY. is INSANE!! Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT? *HOW TO SMASH A BUYERS MEETING WITHOUT KANTAR AND NIELSEN DATA - UNDERSTAND YOUR SHOPPER* HOW BRANDS CAN FIND THEIR UNIQUE BRAND D.N.A. IN CROWDED CATEGORIES - WHO DO YOU WANT TO BE AT THE DINNER PARTY?*WHY TOO MUCH DISTRIBUTION CAN BE A PROBLEM AND WHAT TO DO ABOUT IT - QUALITY VS. QUANTITY OF DISTRIBUTION* WHAT TO DO WHEN YOU’RE ABOUT TO BE DELISTED - HOW TO NAVIGATE THAT CONVERSATION WITH YOUR BUYERWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Nov 29, 2021 • 1h 10min

How Lucky Saint Won Listings at Tesco, Sainsbury's, Dishoom & HONEST Burgers by a Values-Led Business - Luke Boase, Lucky Saint founder

Lucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety.They’re spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants. The ONLY Alcohol-free beer distributed nationally on tap.  Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom!I’ve listened back to it THREE times and we’ve implemented loads of learnings at ManiLifeON THE MENU:* HOW VALUES GALVANISE A TEAM AND LAY THE FOUNDATIONS FOR SCALE - “BREAK RULES, HONOUR TRADITIONS. DEVIL IN THE DETAIL. GET LUCKY."*HOW TO HANDLE CRITICISM, CHALLENGES, AND SETBACKS - *“ENTREPRENEURSHIP IS GETTING COMFORTABLE WITH THE FEELING THAT EVERYTHING IS FALLING APART AND COMING TOGETHER AT THE SAME TIME”*HOW FOUNDERS CAN IMPLEMENT EFFECTIVE MENTAL HEALTH TRAINING TO IMPROVE EMPLOYEE WELLBEING.* WHY FOUNDERS MUST ALWAYS “KEEP THE MAIN THING, THE MAIN THING” AND “ONLY DO THE THING, ONLY YOU CAN DO"Want more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Nov 14, 2021 • 1h 19min

How To Bounce Back From Crippling Burnout and Find Balance as an Entrepreneur - Lottie Unwin, founder The Copy Club

Super excited to welcome back Lottie Unwin to the podcast.Lottie works WAY harder than most.But Lottie hit a paralyzing burnout. She couldn't get out of bed.On the latest episode of HUNGRY.Lottie and I pull, chop and challenge burnout and balanceProbably the deepest podcast to date.ON THE MENU:1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING “REST”.2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT3,. WHY FOUNDERS MUST UNAPOLOGETICALLY ASK FOR HELP AND HOW TO DO IT IN THE RIGHT WAY4. WHY FOOD AND DRINK FOUNDERS MUST AVOID STICKING A “HAND OF GOD” IN THE BUDGET.5. WHY NOT HITTING BUDGET CAN SOMETIMES  BE AN ADVANTAGE. CONSTRAINT = CREATIVITYWant more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Nov 1, 2021 • 38min

How Pasta Evangelists Built and Sold a Multi-Million Pound Pasta Empire - Alessandro Savelli founder Pasta Evangelists.

Alessandro Savelli, founder of Pasta Evangelists is the next guest on HUNGRY.It's an EPIC episode, short-snappy bubbling with wisdom.ON THE MENU: ALESSANDRO’S CHECKLIST FOR SUCCESSFUL STARTUPS:1. DEMONSTRATION OF EARLY-STAGE REVENUES2. A BUSINESS THAT TARGETS THE TOP 20% OF THE NATION.3. PRODUCTS THAT YOU’D LOVE AND CONSUME YOURSELF4.  A BUSINESS DOESN’T HAVE TO BE INTERNATIONAL = FOCUS ON BUILDING A GREAT BRAND = INCREASING NO. OF TOUCHPOINTS = CONSTRAIN BY GEOGRAPHY5. YOUR BUSINESS MUST BE OMNI-CHANNEL TO BE BULLETPROOFWant more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Oct 18, 2021 • 57min

How Rude Health, Innocent and Jimmy's Iced Coffee Created Packaging and Branding That Stood Out in Crowded Categories - Tessa Stuart

Want more Content?  Follow  on LinkedIn and Instagram Delighted to release the Tessa Stuart podcast today!Stuff a hefty dose of Branding and Marketing wizardry in your ear lobes.ON TODAY’S MENU:1. HOW TO BECOME THE AUTHORITY IN YOUR CATEGORY? SIMPLIFY THEN AMPLIFY - your proposition, offering. 2. THE DO’S AND DON’TS OF MESSAGING HIERARCHY - No more than 3 key messages on the front of pack.3. THE SILVER BULLET QUESTION TO ASK CUSTOMERS AND STOCKISTS FOR GREAT FEEDBACK - WHY? WHY? WHY?4. WHY WE MUST DITCH OUR EGO’S, GET OUT THE BRAND BUBBLE AND START LISTENING DITCH their Ego and start LISTENING what customers ACTUALLY want.5. HOW TO STEAL THE CLOTHES OF OTHER CATEGORIES - THE COLLECTIVE DAIRY, REMEO GELATO🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Sep 27, 2021 • 56min

How Charlie Bigham Built a Multi-Million Pound Ready Meal Empire and Hard Truths for Challenger Brands - Charlie Bigham

Charlie Bigham’s meals ALWAYS put a humungous smile on my face.  I was fizzing with nerves before interviewing Charlie for the HUNGRY. podcast. Our conversation provides a smorgasbord of delicious insights into how to build a juggernaut food and drink brand.  ON TODAY’S MENU 1. WHY SCALING AND EXITING A BUSINESS FAST IS UTTERLY FLOORED AND WHAT TO DO ABOUT IT2. PLAY THE LONG GAME: 1% BETTER EACH DAY, EACH MONTH, EACH YEAR + TIME = GREAT BUSINESS. 3. OBSESS OVER THE DETAIL - HOW YOU DO ONE THING IS HOW YOU DO EVERYTHING.4. CONSTANTLY LOOK FOR NEGATIVE FEEDBACK. NEGATIVE FEEDBACK + TINKERING = RAPID IMPROVEMENT.5. WHY CULTURE, PEOPLE, AND PRODUCT MUST BE BUILT ON CORE PRINCIPLES6. BE MASOCHISTIC ABOUT THE BAD TIMES: "YOU CAN’T SAY YOU’LL *ONLY* HAVE THE GOOD BITS IN LIFE" Want more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Sep 3, 2021 • 1h 14min

How Mums Working for Challenger Brands Can Balance Kids and Work Whilst Keeping Their Sanity - Stephanie Drax, founder Leap Frog

Are you a Mum working for a challenger food and drink brand? Eyeballs bulging with stress? Juggling Kids, Work, Sanity? The gnawing guilt of checking emails whilst your kids play Lego.  “Mental Jujitsu” sound familiar?   Don’t worry you’re not alone!  My hat goes off to all Mums’ working in Challenger Food & Drink. It’s INTENSE.  That's why I was thrilled to interview Stephanie Drax for the latest episode of HUNGRY. Stephanie is founder of LeapFrog.  LeapFrog is a supplement brand that’s using radical research to prevent colds using Lacotopherin. She's also a full-time Mum to Mylo and Noah. Whilst having a previous career as an actress, a writer for Vanity Fair, Sunday Telegraph and the FT. Our conversation linchpins around “Mental Jujitsu” of balancing kids, work and sanity.   Want more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Aug 12, 2021 • 1h 13min

How To Fundraise £1,337,221 On Crowd Cube For Your Food and Drink Brand - Louise Avery, founder L.A. Brewery

She was looking out the window thinking: “What am I even doing here ?!!”  We’ve all been there.   Stuck.   Stuck in a dead job, watching the Clock of Life slowly whizz by.    How do I escape? Find my passion? Do something I genuinely care about?  These questions ferociously fizzed through Louise Avery’s mind.  Searching.   In 2011, Louise leaves her job.  Travels to the Isle of Mull. Then America. Searching. Searching.   In Vermont, Louise discovers a potion called Kombucha: a spring well of health benefits bubbling with tarty-tangy-taste.  Back in London, she works a crippling schedule to pursue her Kombucha Calling.  Managing a restaurant in Islington, nannying three kids, hand-delivering kombucha to restaurants in Hackney.  Bludgeoning her way through stress, fear, and anxiety.   10 years later, L.A. Brewery just raised over £1,337, 221 on Crowd Cube, they're building their own brewery and have INSANE NPD in the pipeline.  One of my fave pod episodes to date, a Masterclass in Grit.  ON TODAY’S MENU:1. THE DO’S AND DON’TS OF SUCCESSFUL CROWDFUNDING CAMPAIGNS. 2. LET GO OF YOUR EGO. "YOU DON’T KNOW WHAT YOU DON’T KNOW” - HAVE A BEGINNERS MINDSET DAILY.3. "DREAMS GIVE YOU LIFE”- BE SINGLE-MINDED, DON’T TELL EVERYONE YOUR DREAM. 4. THE CHALLENGES OF MANUFACTURING YOUR PRODUCT IN-HOUSE AND WHAT TO DO ABOUT IT.5. WHY FOUNDERS MUST USE RETROSPECTION IN THE PRESENT TO PROPEL THEMSELVES THROUGH CHALLENGES. Want more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Jul 28, 2021 • 1h 16min

How Jolly Hog Went From Street Food Stall to Tesco, Ocado, Waitrose, Sainsbury's and ASDA shelves - Max and Olly Kohn, co-founders The Jolly Hog

In 2012, I watched Harlequins win the Premiership Rugby title at Twickenham. Playing second row that day was Olly Kohn.But 5 years preceding that momentous day, Olly got badly injured  To null the tedium his wife gifted him a sausage making kit. In 2007, from a Twickenham flat, The Jolly Hog was born.Next year, along with his brothers, Max and Josh, they started slinging sausages from a food truck at The Stoop. Over 13 years later, with sprinklings of drive, setbacks, resilience, hard work, and high standards. The Purveyors Of Pig have had conglomerate success:- Featured at Glastonbury, Winter Wonderland, Cheltenham Festival- Opened two restaurants: The Pigsty (it’s absolutely BANGING!) and On The Trott. - Secured listings at Waitrose, Sainsbury's, Ocado, ASDA- Have a river of tongue-tantalising NPD in the pipeline ON TODAY'S MENU:1. DITCH YOUR EGO. FOLLOW YOUR GUT - BE BRAVE AND LEARN TO QUIT THINGS QUICKLY IF THEY’RE NOT WORKING  2. HOW VALUES ALIGN BIG CHARACTERS ON BIG GOALS: FUN. HONESTY. QUALITY. 3. ACCEPT, THERE IS NO SHORTCUT  4. YOU DON’T NEED A MASTER PLAN. JUST MASTER YOUR PRODUCT AT FIRST. 5. GET COMFORTABLE BEING UNCOMFORTABLE Want more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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