

HUNGRY.
Dan Pope
HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
Episodes
Mentioned books

Jun 4, 2021 • 1h 13min
5 Crucial Business Lessons from building Gourmet Burger Kitchen and Crosstown Doughnuts - Adam Wills, founder GBK and Crosstown Doughnuts.
Ever devoured a Gourmet Burger Kitchen burger? Or demolished a Crosstown Doughnut?Both are tremendous at every bite and put a smile on my face. That's why I was thrilled to interview @Adam Wills, co-founder of Crosstown Doughnuts and GBK. In 1997, Adam landed in the UK from New Zealand. On this wet little island, he pioneered the Casual Dining movement that we all love. Much like All Blacks rugby, our conversation ducks and weaves and glides deep into Kiwi culture. We surface with Gourmet Learnings from Cross cultures and continents. Implore all UK foodie businesses to go to Town on this episode. You'll come away with double-stacked learnings to implement immediately. ON TODAY’S MENU 1. ALL BLACKS BUSINESS LESSONS: No Dick Heads. Pick yourself up. Dust yourself off. Go again. 2. CREATE YOUR OWN LUCK: Be positive and open-minded to meet the right people to unlock the right doors. 3. HOW TO EFFECTIVELY HANDLE CRISIS: “Never Let a Good Crisis Go To Waste”. Always lead from the front. “Skin In The Game”.4. HOW TO EFFECTIVELY MANAGE A TEAM WITH 100's OF EMPLOYEES: Empathy is a superpower.5. HOW TO WRITE A PITCH DECK TO WIN INVESTMENT: Go above and beyond what's required. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Jun 2, 2021 • 1h 33min
How Challenger Food and Drink Brands Scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks
How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks “The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”Mark Palmer told me on our first podcast, several months ago.I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.A carousel of questions percolated my mind over the past few months. Last week, I was fortunate to interview Mark again, my questions answered, my expectations -MASSIVELY surpassed. ON TODAY’S MENU: 1. Why Cawston Press ripped up their business model and started again - structural margins fuel growth. 2. Sampling in the early days: Quality of Contact > Quantity of Contact = Deeper Connection3. When you find your “Surprising Success” quadruple down4. Different formats/salespeople for different channels/occasions. 5. The Top "3 Must-Haves" for brands seeking investment from Mark.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Jun 1, 2021 • 1h 4min
5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.
5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.Imagine ripping up the Challenger brand playbook? Starting completely from scratch. Well, that’s what happened last week.I interviewed Chris Dee. Chris has a plentitude of retail experience; ex-CEO Booths and Director of Food, Harrods. Now Chris is voraciously slurping up Silicon Valley wisdom to fuel his tech venture: Malt Release Radar. F&B and Silicon Valley is an unlikely marriage. Perhaps not? Palo Alto - Pale Ale - Apple - Apple Juice - TESLA- TESCO.Tilt your head slightly, look at the edges, that's where the juicy knowledge is. Our conversation changed my FMCG perspective, like Netflix gorging on BlockBuster, downloading a Challenger_F&B_Perspective_2.0ON TODAY’S MENU: 1. A START-UP LOOKS AND FUNCTIONS LIKE A BIG COMPANY AS MUCH AS A BABY FUNCTIONS LIKE AN ADULT 2. START-UP'S ARE AS UNNATURAL AS SKIING - resist your instincts - look for “Surprising Successes” 3. BUILD SOMETHING PEOPLE WANT - Tinker + Tinker = product-market fit. 4. DO THINGS THAT DON’T SCALE - constrain yourself by Geography, Create INSANE case studies. REPEAT. 5. CREATE A CATEGORY OF ONE: Zig when everyone Zags.6. BE A MAKER NOT A MANAGERWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

May 9, 2021 • 1h 13min
How To Stay Calm Through The Most Wretched of Challenges and Build a Multi-Million Pound Business - Renée Elliott, founder PLANET ORGANIC
“It was a frightening, exhausting experience – and I wouldn’t wish it onanyone.” Her co-founder tried to kick her out of the business after 2 years of trading,resulting in 14 months of litigation and a 10-day court case.Recording this podcast was INTENSE.My stomach was in knots, sweat gushed down my brow, palms felt like they’d beendunked in Vaseline. When we stopped recording.All worry and concern relinquished, equanimity permeated my body.A feeling clung, a feeling that I could achieve LITERALLY anything.Renée Elliot, founder of Planet Organic is the latest guest on HUNGRY.It’s a bamboozingly good episode - providing a toolkit to persevere throughcolossal challenges.ON TODAY’S MENU: 1. “Trust your gut and believe you can do ANYTHING” 2. Why founders must constantly STOP. CHECK-IN. MAKE BETTER DECISIONS.3. The 6 Spheres of Wellbeing- physical, occupational, psychological,economic, social, and spiritual.4. How your role as a founder changes as your business scales - Ditch what youhate. Implement systems. 5. How Spirituality informs Successful Strategy - The marriage of Being andDoing.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Apr 26, 2021 • 1h 12min
How Tenzing Are Taking On Redbull - Huib Van Bockel, founder Tenzing
Against all odds, Sherpa Tenzing was one of the first men to climb Everest. Entrepreneurship and Everest are parallels.The climbCamaraderieAnguishPainJoyTriumph It’s what makes the pursuit of the summit so palpably addictive. I was pumped to interview Huib Van Bockel the other week.Our conversation adventured and explored "How Food and Drink founders can summit their own Everest”. Tenzing is icy air, fresh snow, hot sun in a can - it Zings through your body, immediately feeling Ten/Ten. Our conversation like slurping up a Tenzing. I came away charged and excited to keep "chipping away" on my own Everest.ON TODAY’S MENU: 1. What Sherpa Tenzing can teach us about winning listings at Supermarkets2. How Tenzing creates a team that moves mountains a) Remove hierarchy b) Create Coach/ New starter relationships c) Create commitments that install autonomy/accountability. 3. How F&B brands can create BRAND love on a budget: GIVE more than you TAKE. 4. The Reverse Gratitude list: How Huib gets things done whilst filling with gratitude. 5. The best marketing is the strategy you’re BORED OF. 6. Tenzing's Chipping Away Philosophy = Relentless Focus + Repetition.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Apr 19, 2021 • 1h 21min
How MOB Kitchen Built A Content Empire of Over 1.2 Million Followers and Worked with Wagamama, Samsung & Ocado - Ben Lebus, founder MOB Kitchen
Slumped on the sofa, scrolling-drooling, eyes bright white like fog lights. My inner glutton screams “FEED ME PAPPI, FEED ME PAPPI”Dish after dish - stupendously delish.A river of scrumptiousness flowing from the screen.Blonde-white creamy carbonaras, zingy-bountiful technicolor salads, down-and-dirty kebabs. J’ADOREEE Mob Kitchen, their content is 50 Shades of Banging.When Ben agreed to the podcast, the goal was to lift the bonnet of the MOB Machine and see how they’ve built a juggernaut that’s stampeded on to the food scene. ON TODAY’S MENU:1. How to push through moments of utter despair and breakdown. Use what you’ve got around you. 2. How to hire the right people and build a great company culture. Be very open with wins and losses with the team. 3. How to build a following of 1.2 million die hard fans. Use your mates/network. 4. Why fear is your friend and propels you forward. It’s actually only 15 seconds of discomfort. 5. Why every idea is a good idea, fall in love with tinkering and failure until you land on gold.6. Why rough and ready is a strength. Screw perfection. Want more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Apr 7, 2021 • 47min
How NICE Wine Won Over 2000 Distribution points at Sainsbury’s, Ocado and Whistle Stop - Lucy Wright co-founder, NICE.
Why lie to ourselves? Food and Drink is completely dominated by males. When Lucy Wright agreed to the pod to explore female leadership in challenger Food and Drink I was filled with gratitude.Lucy is the co-founder of NICE, the UK’s first canned wine brand. Along with her co-founder Jeremy, NICE stampeded on a stale-crusty category and Made Wine Fun Again. ON TODAY’S MENU:1. Top advice for female founders who may feel vulnerable in an industry dominated by males. LEAN IN.2. Why founders must acknowledge when something’s not working and STOP. Stopping isn’t a failure. Stopping = pivoting till your offering is perfect.3. *THE* sales pitch template to win 2000 distribution points at Sainsbury’s. Profits< RoS 4. How to create a successful and productive co-founder partnership. The Power of Direct Feedback.5. How to become a “Master of Your Channel” with no previous experience. Always Be Kind + Insatiable Curiosity + Network like Crazy = Mastery. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Mar 24, 2021 • 54min
Why Challenger Food and Drink Founders Must Separate Their Self-Worth From Their Business - Jason Gibb, founder Bread & Jam
“What's the SINGLE best lesson you’ve learned from putting on 100’s of Bread & Jam events, seminars and workshops?” When Jason Gibb agreed to the HUNGRY. podcast this question incessantly percolated my mind.Why? Jason’s had a colossal and irreversibly positive impact on our industry.-The Food Hub, a community of over 10,000 f&b founders, catalysed the conversation between founders, sharing triumph and strife.-Bread & Jam, the first food and drink founders festival, took strident leaps bringing suppliers and buyers to the table to break Bread (& Jam - Wahey, here till Friday!)+ founder of the Olive oil brand Nudo, which he sold and currently Head of Brand at UNRULY.ON TODAY’S MENU: 1. Why founders must SEPARATE self-worth from business-worth.2. Why “Passion” and “Working Hard” is actually bad advice for founders.3. The best Bread & Jam lessons: Take care of yourself. Follow your gut. Vulnerability is a superpower. 4. Key lessons from being a TV producer in LA: Storytelling. Relationships. Learn fast.5. How to tell amazing stories to unlock amazing relationships.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Mar 17, 2021 • 57min
How To Win Listings at Ocado, Sainsburys, Waitrose and Tesco with NO previous food and drink experience – Gaz Booth, founder of Holy Moly Dips.
Gaz-Booth, co-founder of Holy Moly is the latest guest on HUNGRY. He's avocado royalty and the infamous Avoca-Don.Gaz is a hero who oozes Yorkshire charm and work ethic, in equal measure.Our conversation resembles a green, ripe and creamy avocado. Wholesome, fun, good for the soul. ON TODAY’S MENU 1. Why naivety is your greatest strength when starting out. Always ask naive questions.2. How to create a successful NPD Strategy that *ACTUALLY WORKS* and doesn’t leave you scrambling around like a madman = The Holy Moly Commandments.3. Why the Corporate vs. Entrepreneur debate is a vacantly redundant and what to do about it (BIG EYE OPENER FOR ME HERE) 4. Why most Food and Drink businesses fail to scale. Slow down and build the foundations. Foundations are EVERYTHING. 5. Gaz’s Gerald Ratner moment: Diary vs Dairy – How to turn a cataclysmic clanger into a gracious moment of joy for your customers. 6. Why you’ve got to STEP OUT the businesses and give yourself THINKING time. Cut everything that doesn’t move the needle. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

Mar 3, 2021 • 1h 19min
How Charlie Bigham's, GU, Tyrells, Yeo Valley Made Consumers Fall In Love With Their Brand - Perry Hayden Taylor, founder big fish
Last week, I sat down the utter legend is Perry Hayden TaylorPerry is the founder of bigfish a marketing and design agency who's built a bevy of juggernaut brands. Gu Puds Charlie Bighams SipSmith Freddies FlowersOur conversation is a smorgasbord of tidbits, each containing scrumptious gems of knowledge to propel your business forward. ON TODAY’S MENU 1. Charlie Bigham's success story and crucial lessons for challenger brands 2. How to build a company culture where everybody LOVES to work (ambition wheels) 3. The 5 Step Brand strategy framework that bigfish have used for over 20 years to build household brands4. Why the best marketing is the marketing we don’t notice. 5. THINK BIG. DIVE DEEP. SWIM FAST. 6. Launching a start-up is like having a baby. Be there for tantrums and laughs. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)