HUNGRY.

Dan Pope
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Mar 7, 2022 • 1h 19min

How Jimmy’s Iced Coffee Turned Fear to Confidence Winning Listings at ASDA, M&S, Tesco - Jim Cregan, founder Jimmy’s Iced Coffee

Eyes stung like violent wasps dipped in vinegar.Face like a dilapidated like glum high street.Swimming in the screaming beer-fear fantods.Thankfully, a super hero saves the day, every day.A soft hand, dusts you off, whispers: “Keep Your Chin Up”Creamy cuddles with a cantankerous coffee SLAP!J’adoreee Jimmy’s Iced Coffee.Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products.They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BPJim Cregan is the latest guest on HUNGRY.ON THE MENU:HOW F&B FOUNDERS CAN TRANSFORM FEAR INTO EXCITEMENT TO WIN LISTINGS - BE HUNRY YET TERRIFIED.FOUNDER’S MUST STOP “THE LAZY EFFORT GAME” - IF YOU’RE LAZY AT THE BEGINNING OF THE SALES PROCESS - IT SETS THE TONE THAT YOU’LL BE LAZY AS AN ACCOUNT MANAGER - *DON’T BE LAZYWHY FOUNDER’S MUST BUILD CULTURES LINCHPINNED ON "SPEAK UP, DON’T HOLD IT DOWN”HOW TO SWEAT YOUR MARKETING BUDGET: BALANCE “BRAND” VS. “DRIVING RATE OF SALE” - RETURN ON EMOTIONAL INVESTMENT VS. RETURN ON INVESTMENTHOW FOUNDER’S CAN STOP THE INCESSANT NEED FOR MORE, MORE, MORE - PAUSE. LOOK AROUND. BE GRATEFUL*Follow on LinkedIn and Instagram for more content.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Feb 21, 2022 • 1h 20min

How GU and The Coconut Collaborative Scaled from £5m “Challenger” to £20m “Household” Brand - James Averdieck, founder GU & The Coconut Collaborative

James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY.In 2003, James launched GU securing listings at all major retailers and successfully sold to Noble Foods for £32.5 million.In 2014, James founded The Coconut Collaborative, winning listings at listings at Tesco, Waitrose, Sainsbury’s, Ocado with £20m + retail sales.James embodies his puddings.A charming exterior yet his core bubbles with unshakeable resilience and optimism.*Follow on LinkedIn  and Instagram for more content.ON THE MENU:WHY CHALLENGER FOOD AND DRINK BRANDS SHOULD BE GRATEFUL FOR THE UK GROCERYMARKET VS. OTHER MARKETS.HOW TO CRACK THE EXPORT ENGIMA: THE BATTLES OF BUILDING IN U.S.A AND BETTER MARKETS TO FOCUS ON.HOW TO SCALE FROM £5m RETAIL SALES TO £20m RETAIL SALES = PRICE POINT + NPD + CONSTANT IMPROVEMENT = HOUSEHOLD BRANDTHE PILLARS OF BUILDING GREAT BRANDS: MAKE A PROMISE AND KEEP A PROMISE.YOU INHERIT THE GOOD & BAD FROM YOUR PARENTS AND WHAT TO DO ABOUT IT.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Feb 7, 2022 • 1h 28min

How To Lead Team's Through Hard and Disruptive Change in International Markets - Giles Atwell, ex VP-Marketing Godiva, founder Russell & Atwell,

10.22pm. I sent the email. No idea on the response.10.52pm the reply. Sending delicious delirium through my bones.Eyes like wet fog lights. Chin dropped through the floor.Alessandro Savelli from Pasta Evangelists intro’d me to a special guest.The Contrarian Chocolatier, the Modern Day Willy Wonker.Giles Atwell. Giles creates FRESH chocolate.My housemate and I, like Chocolate-Chuckle Brothers, juggled chocolate across the sofa“to me- to you - to me - to you!”“MATE, Why did you eat the LAST ONE?? BANG OUT OF ORDER MATE… YOU CAN TAKE THE BINS OUT!! AND GET SOME MORE BIN LINERS!!”Russel and Attwell chocolate teleports your taste buds on a Columbus quest.Through unchartered territories, across treacherous lands, discovering The Chocolate El Dorado.Fresh cream. Golden Honey. Complete decadence.It’s Caaaaandy in my heeeeels tonight baby!!Giles had a glittering international corporate career:Senior Director Innovation at Mondelez InternationalVice President GodivaON THE MENU:HOW TO LEAD TEAMS THROUGH CHANGE AND UNCERTAINTY - KRAFT TAKEOVER OF CADBURY’S - "PULL OUT ALL YOUR WIRES"HOW TO LEAD AND BUILD GREAT TEAMS INTERNATIONALLY - GREAT LEADERSHIP = NOTICING THE LITTLE THINGS.WHY EARLY-STAGE FOUNDERS SHOULD FOCUS ON PRODUCT BEFORE BRAND = BRAND ACTUALLY FOLLOWS PRODUCT.HOW TO POSITION YOUR BRAND IN GLOBAL MARKETS - BALANCE CORE MESSAGING VS. LOCAL TASTES - "LISTEN TO YOUR CULTURE”Episode goes LIVE Monday, 8am.Also, give us a whiff on Instagram - finally set a page up! Link in the comments below,Other episodes below!!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Jan 24, 2022 • 1h 27min

How BOXPARK’s Founder Uses Emotional Intelligence To Build A Multi-Million Pound Retail Empire - Roger Wade, founder BOXPARK

*Follow on LinkedIn and Instagram for more content.As I walked up the metal stairs, everything vanished.Stresses. worries. concerns.The eclectic steamy stench of street food stifled stress.Flirtatious house music pummelled me into a state of Ahhhh Blisss-toEat. Drink. Play through a maze of rambunctious epicurean delights.There, I discovered Black Bear Burger.A filthy nest of sinister brisket squelched out a dark grizzly jacuzzi of Grrrrrr.It clawed and mauled and scratched my face off.Top 3 Burgers of all time.Box off boring.Park your problems.Box Park is gorgeously jumbled, delicious fun. It’s the heartbeat of Shoreditch.Roger Wade, BOX PARK founder, is the latest guest on HUNGRY.Roger’s had an INSANE career:In 1990 Roger created and successfully sold streetwear brand Box FreshRoger brought brands Carhartt and Penfield to the UK from New York.In 2011 opened Boxpark Shoreditch, 2016 Boxpark Croydon, 2018 Box Park WembleyRoger is one of the most emotionally intelligent and intellectually curious people I’ve ever met.He possesses creative gumption to spot opportunities before others.ON THE MENU:HOW FOUNDERS SHOULD NEVER SHY AWAY FROM THEIR INSECURITIES - IT’S AN OPPORTUNITY TO BUILD EMOTIONAL INTELLIGENCEWHY CONTENT + TRAFFIC + CONVERSION IS THE BUSINESS FORMULA FOR SUCCESSHOW FOUNDERS CAN TAME THEIR "UNCONTROLLED PASSION” TO BECOME BETTER LEADERS - LET GO - LEAD VS. INTERFEREWHY FOUNDERS MUST FIND THEIR "AUTHENTIC WHY” AND IF THAT’S TO "MAKE MONEY: - THAT’S ABSOLUTELY FINE.WHY FOUNDERS MUST USE “EMOTION" VS. “DATA” TO MAKE EFFECTIVE DECISIONS - "SHOPPERS DON’T CARRY AN EXCEL SPREADSHEET WITH THEM!!”🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Jan 10, 2022 • 59min

How Little Moons Built a Multi-Million Pound Ice Cream Empire: listing at Tesco, Sainsbury’s, ASADA, Ocado - Howard and Vivien Wong, co-founders.

Ice cream is soul searching.Deep in our soul, lies a dormant inner-child.Little Moons is WAY MORE than ice cream.Mochi mooches into your soul, unleashing your inner child.Wild, bombastic purple, green, orange irreverent balls of joy.Lego meets Italiano Gelato, collides into an Art-Attack-Smack of FLAAAA VAAA FLAVEEEELittle Moons are having INSANE success:Won listings at Tesco, Sainsbury’s, Ocado, Waitrose, Asda, Morrisons + Pick N’ Mix stores at Selfridges and Westfield.£10M+ Retail sales valueLead and manage their own factory with over 300 employees.Fastest growing Ice cream brand.Co-founders, Vivien and Howard Wong are the latest guests on HUNGRY.Our conversation is delicious, swirled, and laced with wisdom.THE BIGGEST LEARNING?Balance is everything.ON THE MENU:VISION: BALANCE HAVING A BIG UNSHAKEABLE VISION VS. BEING FLEXIBLY NIMBLE TO SAY “YES” TO OPPORTUNITIESMANAGEMENT: A TEAM OF 300 EMPLOYEES - BALANCE LETTING EMPLOYEES FLOURISH VS. STEPPING IN WHEN NECESSARY AS A FOUNDERDECISION MAKING: BALANCE TRUSTING YOUR “GUT” WITH “DATA” TO MOVE FASTSPEED: BALANCE MAKING AN IMPERFECT DECISION NOW WITH THE CONFIDENCE TO MAKE IT PERFECT LATERBRANDING: BALANCE ESCAPING YOUR “BRAND BUBBLE” VS. OBSESSING OVER THE “LITTLE THINGSWant more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Dec 13, 2021 • 1h 17min

CoOp Category Director: How Challenger Brands Can Build Stronger and More Profitable Partnerships with The Co-Op - Rebecca Oliver-Mooney

My latest guest on HUNGRY. is INSANE!! Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT? *HOW TO SMASH A BUYERS MEETING WITHOUT KANTAR AND NIELSEN DATA - UNDERSTAND YOUR SHOPPER* HOW BRANDS CAN FIND THEIR UNIQUE BRAND D.N.A. IN CROWDED CATEGORIES - WHO DO YOU WANT TO BE AT THE DINNER PARTY?*WHY TOO MUCH DISTRIBUTION CAN BE A PROBLEM AND WHAT TO DO ABOUT IT - QUALITY VS. QUANTITY OF DISTRIBUTION* WHAT TO DO WHEN YOU’RE ABOUT TO BE DELISTED - HOW TO NAVIGATE THAT CONVERSATION WITH YOUR BUYERWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Nov 29, 2021 • 1h 10min

How Lucky Saint Won Listings at Tesco, Sainsbury's, Dishoom & HONEST Burgers by a Values-Led Business - Luke Boase, Lucky Saint founder

Lucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety.They’re spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants. The ONLY Alcohol-free beer distributed nationally on tap.  Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom!I’ve listened back to it THREE times and we’ve implemented loads of learnings at ManiLifeON THE MENU:* HOW VALUES GALVANISE A TEAM AND LAY THE FOUNDATIONS FOR SCALE - “BREAK RULES, HONOUR TRADITIONS. DEVIL IN THE DETAIL. GET LUCKY."*HOW TO HANDLE CRITICISM, CHALLENGES, AND SETBACKS - *“ENTREPRENEURSHIP IS GETTING COMFORTABLE WITH THE FEELING THAT EVERYTHING IS FALLING APART AND COMING TOGETHER AT THE SAME TIME”*HOW FOUNDERS CAN IMPLEMENT EFFECTIVE MENTAL HEALTH TRAINING TO IMPROVE EMPLOYEE WELLBEING.* WHY FOUNDERS MUST ALWAYS “KEEP THE MAIN THING, THE MAIN THING” AND “ONLY DO THE THING, ONLY YOU CAN DO"Want more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Nov 14, 2021 • 1h 19min

How To Bounce Back From Crippling Burnout and Find Balance as an Entrepreneur - Lottie Unwin, founder The Copy Club

Super excited to welcome back Lottie Unwin to the podcast.Lottie works WAY harder than most.But Lottie hit a paralyzing burnout. She couldn't get out of bed.On the latest episode of HUNGRY.Lottie and I pull, chop and challenge burnout and balanceProbably the deepest podcast to date.ON THE MENU:1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING “REST”.2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT3,. WHY FOUNDERS MUST UNAPOLOGETICALLY ASK FOR HELP AND HOW TO DO IT IN THE RIGHT WAY4. WHY FOOD AND DRINK FOUNDERS MUST AVOID STICKING A “HAND OF GOD” IN THE BUDGET.5. WHY NOT HITTING BUDGET CAN SOMETIMES  BE AN ADVANTAGE. CONSTRAINT = CREATIVITYWant more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Nov 1, 2021 • 38min

How Pasta Evangelists Built and Sold a Multi-Million Pound Pasta Empire - Alessandro Savelli founder Pasta Evangelists.

Alessandro Savelli, founder of Pasta Evangelists is the next guest on HUNGRY.It's an EPIC episode, short-snappy bubbling with wisdom.ON THE MENU: ALESSANDRO’S CHECKLIST FOR SUCCESSFUL STARTUPS:1. DEMONSTRATION OF EARLY-STAGE REVENUES2. A BUSINESS THAT TARGETS THE TOP 20% OF THE NATION.3. PRODUCTS THAT YOU’D LOVE AND CONSUME YOURSELF4.  A BUSINESS DOESN’T HAVE TO BE INTERNATIONAL = FOCUS ON BUILDING A GREAT BRAND = INCREASING NO. OF TOUCHPOINTS = CONSTRAIN BY GEOGRAPHY5. YOUR BUSINESS MUST BE OMNI-CHANNEL TO BE BULLETPROOFWant more Content?  Follow  on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
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Oct 18, 2021 • 57min

How Rude Health, Innocent and Jimmy's Iced Coffee Created Packaging and Branding That Stood Out in Crowded Categories - Tessa Stuart

Want more Content?  Follow  on LinkedIn and Instagram Delighted to release the Tessa Stuart podcast today!Stuff a hefty dose of Branding and Marketing wizardry in your ear lobes.ON TODAY’S MENU:1. HOW TO BECOME THE AUTHORITY IN YOUR CATEGORY? SIMPLIFY THEN AMPLIFY - your proposition, offering. 2. THE DO’S AND DON’TS OF MESSAGING HIERARCHY - No more than 3 key messages on the front of pack.3. THE SILVER BULLET QUESTION TO ASK CUSTOMERS AND STOCKISTS FOR GREAT FEEDBACK - WHY? WHY? WHY?4. WHY WE MUST DITCH OUR EGO’S, GET OUT THE BRAND BUBBLE AND START LISTENING DITCH their Ego and start LISTENING what customers ACTUALLY want.5. HOW TO STEAL THE CLOTHES OF OTHER CATEGORIES - THE COLLECTIVE DAIRY, REMEO GELATO🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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