How Tenzing Are Taking On Redbull - Huib Van Bockel, founder Tenzing

Against all odds, Sherpa Tenzing was one of the first men to climb Everest. 

Entrepreneurship and Everest are parallels.

The climb
Camaraderie
Anguish
Pain
Joy
Triumph 

It’s what makes the pursuit of the summit so palpably addictive. 

I was pumped to interview Huib Van Bockel the other week.

Our conversation adventured and explored "How Food and Drink founders can summit their own Everest”. 

Tenzing is icy air, fresh snow, hot sun in a can - it Zings through your body, immediately feeling Ten/Ten. 

Our conversation like slurping up a Tenzing. I came away charged and excited to keep "chipping away" on my own Everest.

ON TODAY’S MENU: 

1. What Sherpa Tenzing can teach us about winning listings at Supermarkets

2. How Tenzing creates a team that moves mountains a) Remove hierarchy b) Create Coach/ New starter relationships c) Create commitments that install autonomy/accountability. 

3. How F&B brands can create BRAND love on a budget: GIVE more than you TAKE. 

4. The Reverse Gratitude list: How Huib gets things done whilst filling with gratitude. 

5. The best marketing is the strategy you’re BORED OF. 

6. Tenzing's Chipping Away Philosophy = Relentless Focus + Repetition.

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