HUNGRY.

Dive into the SCARF model, uncovering how status, certainty, autonomy, relatedness, and fairness drive human behavior and affect decision-making in dining. Explore strategies to enhance customer experience in hospitality through personalized service and autonomy, backed by compelling real-world examples. Discover the psychological tricks behind customer satisfaction and loyalty that can transform your approach in the food industry.

Andrej Cooks Fish, Europe's first Fish Sommelier, shares his journey from corporate despair to culinary passion. He discusses the joys of cooking every fish in the world and the emotional connection to food. Andrej delves into the difference between passion and love, emphasizing the importance of resilience in the restaurant business. He reflects on the unpredictability of content creation and the culinary challenges of running a successful restaurant. With anecdotes and insights, he connects mental health, fishing, and culinary storytelling.

Dive into the fascinating dynamics of time perception and consumer behavior, contrasting the impulsive desires of toddlers with the calculated views of investors. Explore how these perspectives influence market decisions. The discussion also tackles the ongoing battle between consumer convenience and environmental responsibility, highlighted through the lens of the coffee industry. Thought-provoking insights spark a conversation on corporate ethics and sustainability.

Join Rory Sutherland, Vice Chairman of Ogilvy and behavioral science expert, as he shares groundbreaking insights on branding and marketing. He delves into Bottleneck Theory, revealing how brands can grow through bottlenecks. Sutherland also discusses the power of simple questions that challenge traditional business assumptions. He emphasizes the need for creativity in problem-solving and hiring talent with unusual mindsets to drive innovation. This lively conversation unveils the unpredictability of consumer behavior and the fascinating dynamics of culinary and travel experiences.

Rory Sutherland, a behavioral science expert, dives into the fascinating insights from Daniel Kahneman's 'Thinking, Fast and Slow.' He discusses the crucial differences between instinctive and deliberate thinking, revealing how our brains often default to quick, gut reactions. Sutherland unpacks how these unconscious forces shape our decisions, particularly in consumer behavior, exploring why we often fall prey to 'sunk cost' fallacies. He illustrates these concepts with relatable examples, like the psychology behind Chipotle orders and hotel upgrades.

Dive into the thrilling journey of navigating a major business exit, as the founder shares how anxiety and strategic dinners shaped the high-stakes negotiations. Discover why most deals fall through and the importance of understanding buyer agendas. Learn about the unique communication styles that can make or break business relationships, and hear insights on growing from zero to ten million in revenue. The discussion also touches on global brand expansion and the evolving landscape of food innovation and sustainability.

Seth Godin, a renowned marketing author and speaker, dives into the dangers of commodity thinking in today's business landscape. He explores how companies like Nespresso faced challenges by focusing too heavily on the product rather than innovation. Godin also emphasizes the art of storytelling, urging founders to carve out their unique identities rather than mimic competitors. Additionally, he uses the metaphor of the Hudson River's currents to discuss adaptability in careers and the importance of recognizing genuine trends like AI over fleeting fads.

Rebecca Oliver-Mooney, a key figure at Co-op and advocate for women in the drinks industry through the 'Raising the Glass' initiative, shares insights on retail dynamics. She emphasizes that retailers crave compelling stories, not just data, to drive brand success. Discussing the balance between rapid growth and sustainability, she explains how understanding consumers is vital for crafting impactful narratives. With a focus on supporting challenger brands, Rebecca encourages fostering connections and reframing challenges as opportunities for growth in the food and beverage sector.

Explore the influence of a legendary chef on budding restaurateurs, focusing on the finesse of seasoning and whole-animal cooking. Discover how mentorship and quality control are crucial in high-end kitchens, shaping young culinary talents. Delve into the art of innovation as simple questions challenge traditional techniques, inspiring creativity and collaboration in the kitchen. This conversation uncovers the secrets and insights that drive culinary excellence, perfect for any food enthusiast.

David Hieatt, the inventive mind behind Howies, The Do Lectures, and Hiut Denim Co., shares his unique perspective on challenger brands. He emphasizes the importance of being agile like a speedboat, highlighting that creativity often trumps size. Hieatt also discusses the dangers of complacency, urging brands to find their distinct voice and appreciate the challenging days. He advocates for aligning business pursuits with passion, stressing that deep, impactful work leads to true fulfillment and success.