In 2016, I read Business For Punks.One of the greatest business books of all time. And, a huge inspiration to start HUNGRY. Total honour to sit down with James Watt, BrewDog founderThis is a F*CKING BANGER!!!!!!Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras. ON THE MENU: 1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT” 2. Why Good founders solve problems, but Great Founders use obstacles to find a different way of thinking3. Be thankful for obstacles “obstacles are the way you differentiate, find magic + show the world what you’re really made of” 4. BrewDog “Challenge Everything” Dogma = Einstein “blind faith in authority is the greatest obstacle is truth”5. BrewDog “Speed” Dogma = “You set the speed of your company, you set the deadline” 6. BrewDog “Speed” Dogma = “We count time in dog years” “Brands don’t understand the impact of speed” 7. . BrewDog “Dogs on Deck”” Dogma = “You simply HAVE TO BE where the action is “8. Nassim Taleb Speed Barbell: “Speed speed speed + accept 20% of the time you’ll be going wrong + Use your customer to course correct”9. . Seneca Barbell: pure action + pure reflection = Pain + reflection = progress10. Why BrewDog Will Never Hire Blue Chip Losers ever again 11. Why Competition is a Gift From God - but NEVER focus on the competition 12. Barnacles On a Boat Rule: Don’t just put systems in, a straight jacket of policy13. Why James Has Two Desks: Analogue vs. Digital “you can’t create the future looking at an inbox”14. Question One: If I spend this £1 do I get a 10x return vs. competitors?15. Question Two: What could you do that would kill your business?16. Question Three: What is 5 craziest random things I can do right now to grow by business 17. Why Founders MUST accept: Your Team will NEVER think like a founder + Your head is different vs your team18. Fire Fast Rule: "If you were running a marathon you wouldn’t wait till mile 22 to take the stone out"19. Why Brands Fail in Supermarkets: “You didn’t fail because of the supermarket listing, you put something on shelf that wasn’t good enough”20. How BrewDog Used Price Laddering Psychology to go Premium Mainstream 21 . Price Laddering: “You need hooks to bring people into brand” + “Value perception” + “Create margin enhancing opportunities”22. Why Staying successful is harder then getting successful "everyday re-earn your success"23. REMEMBER: You Don’t Own Your Brand Your Consumer Does 23. Elon Musk Advice for Food & Drink Founders “Don’t do sales” + “Cut the crap committee”============================================== 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:►MKJ IGNITE: (https://www.mkjignite.com) ►Big Fish: (https://bigfish.co.uk/) ►HC Consulting: (https://www.hc-consult.com) ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In this engaging discussion, strategy expert Alex Smith dives deep into the intricate relationship between brand strategy and storytelling. He emphasizes how compelling narratives can elevate public perception, sometimes even more than product quality. Alex explores the charisma essential in idea development, advocating that inspiring storytelling often trumps data-driven strategies. Using examples from Itzu and Apple, he illustrates how belief and narrative can spark enthusiasm in both employees and consumers.

The Unruly Pig is The UK’s Best Pub🐷 Number 1 & Winner – UK Top 50 Gastropubs Awards 2024🍺 National Restaurant Awards 2024 Top 100 -#56🐷 GQ Magazine Food & Drinks Awards 2023 – “Best Pub”🍺 Taste of East of England Awards 2023 – Winner & Gold Award🐷 The Sunday Times-Best Sunday Roasts in the UK 2024🍺  The Good Food Guide 2024 – “Britain’s 50 Cosiest Pubs”The food is slap-bang, full-sha-bang STONKINGLY delish.Brendan Padfield, Unruly founder, is a wonderful human.Garrulous raconteur who oozes delicious stories.THE perfect long-luncheon conversation companion.(we’d had a 3.5 hour lunch before we’d even started the f*cking 2 hour poddy🤣)ON THE MENU:How The Unruly Pig Survived a Fire burned down their pub three months in “always look for the positive” + “Excellence is the ability to withstand pain”Thinking Fast & Slow: How the fire made them slow down and refine. refine. refine the menu.How Brendan Deals with the Burden of Being The Best “only the paranoid survive, but don’t be too paranoid”How The Unruly Pig created the “Britalian” Category of One to become the UK’s No. 1 PubWhy The Unruly Pig NEVER SELL a Burger or Fish & Chips: If you’re the same on everything, you’re in a race to the bottomThe Dishonesty in Hospitality: suppliers underdelivering, staff nicking wages + how to solve itBrendan’s one question to stay BOLD + SIMPLE: what’s your conviction rate out of 10?The REAL Reason Michelin Star Restaurants are going under “our VAT rate is 20% compared to 5% in Europe”How we Change Hospitality from “Transient Job” to “Illustrious Profession”🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Tarquin Leadbetter dives into his absolutely genius strategy of focusing on local brand building in Cornwall, capturing the seasonal tourist market, and gradually expanding nationally. He describes how he used a regional focus to market cost-effectively across the UK—a concept he calls the "Doom Bar effect" - based on the small brewery born on the North Cornish coast that scaled to become the UK's best selling cask and bottled ale.Key Takeaways: you can market to a national audience on a local Levelmarket locally and then follow everyone back to their homebrand awareness builds meek fans  🌟Espresso's are powered by our sponsor Unleashed!🌟 1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link: https://hubs.la/Q023F_V90 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent GardenSo huge, so forward thinking Tesco , Sainsbury's , Waitrose & Partners come knocking.Suddenly, School of Wok launches into 1200 storesHappy days? Right? Well, that’s when it started to go wrong (all revealed in our conversation) Thankfully,Jeremy Pang is a total legend. Relentlessly resourceful. Go getter-grafter. Deal maker. Grit-graft, twist-turn, plot-pivot, Jez, got School of Wok back on it’s feetCharlie Munger: Wisdom is PreventionOur chinwag is a Cautionary Grocery TaleListen slowly, soak in quickly We also chatter: how China town changed, the rise of asian cuisine in London, sales tactics, building a massive Youtube Channel, Portuguese influence on Asian food ON THE MENU: 1. The Subtle Art of Wangling Free Stuff: what are their BENEFITS + what are my asks?2. Two Golden Challenger Sales Rules: What’s their victory speech + how do we make our buyer famous3. The Simple Challenger Principle: Make as money as you can, spend as little as you can 6. How School of Wok got traction with No budget: Do Things That Don’t Scale 7. How to do MASSIVE Brand deals: Use your specific knowledge to fill specific gaps 8. Outside The Box Thinking to Maximise Trade Shows on a TINY budget: where can we add theatre? 9. Gokwan’s Business Secrets: know your audience, know your customer, know your product 10. Why the Industry narrative “buyers are the be all and end all” is totally WRONG11. The Art of Creative Strategy: Creativity + constraint = Simplicity in Complexity12. Redbull Effect + Brand Frame: We need Anthropology > Economics 12. What ACTUALLY is MORE for your brand? Don’t go into grocery if it doesn’t stick to your values ============================================== 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:►MKJ IGNITE: (https://www.mkjignite.com) ►Big Fish: (https://bigfish.co.uk/) ►HC Consulting: (https://www.hc-consult.com) ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🎄🎄🎄 LAST 10 Remaining Tickets to Christmas Doo here Tarquins are a brand I adore. A brand who followed no “rules”.Tarquin turned beautifully constrained budgets from headwind to tailwindThey’ve built a WHOPPAAA business, by not focusing on London.Distribution Density> Distribution BreadthBrand Depth > Brand AwarenessDie Hard Fans> Meek FansLOVED this episode. ON THE MENU:The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you don’t have a business if you can’t hit 40% gross margin”How Tarquin Mastered the Art of Timing: Timing is Tailwind, but you need to be in the water to catch the waveSell, Sell, Sell: How Tarquin got the brand off the ground hustling to pubs in CornwallDistribution Density: Why Tarquins constrained their distribution to Cornwall for 5 yearsSeth Godin’s Purple Die in Swimming Pool vs Ocean: why Tarquins opened 7 retail stores Brand Depth > Brand AwarenessThe Doombar Effect: how to market to a national audience on a local levelMargot Robbie & Pimms: 4 Ways Tarquin would reinvent Pimms to make it BOOT OFF in USA and AustraliaPermission marketing: How Tarquins use email to build a HUGEEEE D2C channelWhy momentum solves a lot of problemsPerry Haydn Taylor Packvertising: Why Tarquins focused all their beautifully constrained budgets on the bottle--------------------------------------------------------------------------------------------🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:​►MKJ IGNITE: (https://www.mkjignite.com)​►Big Fish: (https://bigfish.co.uk/)​​►HC Consulting: (https://www.hc-consult.com)​►North Star: www.northstarbc.co.uk🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Imme, the branding expert and co-founder of Botivo, outlines how to tell your brand story and build long term resonance with your customers with these four key tensions found in your market, throughout broader society, and your customer. Tensions which are then woven into the company’s brand strategyEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

I remember the day with marble-polished clarity. The day I sodomised my first Black Bear BurgerBrixton. 2020.  In the strangled-mangled shackles lockdown, at my mates on Efra road.A celestial chubby steaming parcel of joy arrived. Lip-smackingly, soul-spankingly, face-melting YUM.My fave Burgus in London, and Stew is an absolute GON THE MENU:Packvertising Genius: How Black Bear Burger turned their Deliveroo packaging into a Storytelling MachineSurviving Crispy Chips Crisis: How BBB solved the customers problems BEFORE they existedThe Simple Reframe Behind Why Black Bear Burger worked at Exmouth Market when Dirty Burger failed - we are a restaurant that sells burgers NOT a burger restaurantThe Beer Sommelier Rule: Focus on the thing you’re competition can’t to STAND OUT - why BBB Focus on the Sides.A Master Class in Persistence: The dark grit of street food market and BBB blagged their way into BoxParkBattle vs Boredom: How to push through the tedium of persistenceWhy HipPop Is the greatest music to eat burgers too = layers + layers that, warmth and connection added to your burger---------------------------------------------------------------------------------------------🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:​►MKJ IGNITE: (https://www.mkjignite.com)​►Big Fish: (https://bigfish.co.uk/)​​►HC Consulting: (https://www.hc-consult.com)​►North Star: www.northstarbc.co.uk🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

FULL EPISODE:YoutubeEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)