HUNGRY.

DEEE-lighted to welcome this ABSOLUTE JOKER on the poddy Henry Hayes creates f*cking hilarious content Behind the comedy is a whopper-big-brain, whipper-smart wittyHenry is Head of Marketing at Passionfruit - who work with PepsiCo, AB InBev, MarsIn This Is Strategy Seth Godin, all ideas are built on TimeGame Empathy Systems Marketing Strategy is like Comedy Marketing like Comedy is built on empathyMarketing like Comedy is playing games Marketing like Comedy is understand the system you’re in, like a fish knowing it’s in water Marketing like Comedy is understanding the complexity of the human soul Marketing like Comedy is seeing things no one else noticesLoved the Seth Godin, Will Storr podcasts? Similar poddy with a heavy seasoning of scatty, profanity, debauchery ON THE MENU:1. Jimmy Carr: How to Find Your Edge: Weird complimentary strengths + lean into weird idiosyncrasies2. The Hidden Pressure of going to Eton (god, we sound like w*nkers) - “you’re meant to do great 3. How Henry Turned His Life Around: Swapping Prozac for Purpose 4. The Genius of Raff and Passionfruit: more starts ups must allow employees to build their own personal brands 5. Nike’s Brand Building Strategy Secrets: Global vs. Local - “you only need to be important in 12 cities” 6. The Art of Small, Meaningful Life Changing Events “Value first; Product second”. 7. If you put blood, sweat and tears into it, people can feel hard work in their bones 8. Marketing Lessons from Shakespeare’s Comedy: Understand Complexity of Human Beings==============================================🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible:​​►Big Fish: (https://bigfish.co.uk/)​ ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect!►Let's link-up here ​ ( / daniel-pope  )►Stalk me here ​ ( / _hungry.pod  ) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟============================================= ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs! ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

Giles Brook, an industry legend in the food and drink sector, shares invaluable insights on securing lucrative brand exits. He emphasizes the urgent need for challenger brands to pivot from revenue multiples to EBITDA metrics. The conversation dives into the importance of true gross margins and the impact of strong branding on exit strategies. Giles also highlights innovative marketing tactics and the necessity of building a coherent value chain early. Plus, he unpacks the shifting dynamics in the coconut water market against big players, offering strategies to thrive amidst competition.

In this conversation with the founders of LoCal Beer, fostering a creative culture and the process of distinguishing strong ideas from weaker ones. Creativity Doesn’t Require a Huge Budget – The discussion emphasized that disruptive ideas don’t always need big budgets. Using parody and playful marketing can create impactful branding moments.The "Golden Mead" Campaign for Camden Town Brewery – A spontaneous idea born from reading a news headline led to a limited-edition honey mead beer celebrating footballer Beth Mead’s success during the Women’s Euros. The concept was quickly approved and went from idea to launch in just three weeks.The Stella Artois Unfiltered "Naked Pub Signs" Activation – To extend the brand’s “Oh Natural” campaign, the team created nude versions of traditional British pub signs. This idea took a year to develop but resulted in a unique, well-received activation.Creative Sales Tactics for Retail Partnerships – To get a meeting with Co-op buyers, the team made a Spotify playlist where each song spelled out a pitch. Later, they sent a sample box with an inflatable balloon that popped out with a message from their mascot.The Fine Line in Outreach to Retail Buyers – The founders discussed the challenge of standing out without being overly persistent. While creative approaches like playlists and gifts worked, overly aggressive tactics—such as showing up unannounced—led to negative reactions from retailers.Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

Riding Solo on el poddy this weekFancy riding shotgun?Simply shove my waffle in your ears.This week, I’ve picked 11 lessons from the 4 years of podcasting with INSANE GUESTSI’m referring to these DAILY. So hope they help you too.4.5 years of value, stuffed into 45 mins.Get ya chops round it asapLemme know if you like these, can do more. May do a sales one tooON THE MENU:1. THE SINGLE Biggest lesson from Luke Boase and Emma Heal, Lucky Saint | B Corp™ 2. Giles Brook: 3 Game Changing Brand Building Laws - You don’t have a brand unless you have these.3. David Hieatt, Hiut Denim Co: This episode for founders, is Calpol for the Soul. Why Scale Kills Magic. Banging Brand Strategy in 3 Questions3. Julian metcalfe, Pret A Manger and itsu: The single biggest mistake he made in scaling (just avoid these)4. James Watt, BrewDog Nassim Taleb. Barbell Strategy = AntiFragility5. Alex M H Smith, No Bull Sh*t Strategy: The Spirituality of Strategy in 2 Easy Questions6. Why The Smart Answer Lies in The Dumb Question7. Rory Sutherland, Seth Godin and David Ogilvy = Why all great marketeers aren’t ACTUALLY marketeers8. James Bailey, Waitrose & Partners CEO: “Not checking Availability is scoring an own goal”9. Lucy Busk (Wright), Nice | B Corp™ Wine: 3 Easy Questions to Become a Sales Superstar in 42 minutes.10. Imme Ermgassen Botivo Drinks | B corp: 4 Questions to build a brand with LITERALLY NO COMPETITION ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟============================================= ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs! ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

An EXTRAORDINARY conversation on leadershipLaden with Sparkling Easter Eggs of WisdomYou’ll never find these in a-gimpy-bore-you-to-death-business-book.Osh is an wonderful storytellerWe recorded the poddy in the infamous Green Room.The Green Room hides behind the bar, where punters clamour, chinwag and pine-for-pintsIt’s sacred. sacrosanctSplashed with art.Sensory overload.At night, it morphs into every texture, shade and flavour of raucous fun.If you're curious about some of the artwork discussed in the back half of this conversation...Deffo recommend watching this in Youtube in 4K.ON THE MENU:Your Job as a Leader is to “take away the silent interferences”: 1% alone doesn’t make the difference, when 1% difference add upThe Devonshire 3 Week Waiting List Secret to create Happy customers: Happiness is Reality - ExpectationsWhy More Publicans Should Think and Act Like Stormzy after GlastonburyWhy Service is Black and White, and Hospitality is ColourWhy “Hospitality” is an AWFUL name and Needs a Rebrand “…we’re in the business of looking after people”Danny Meyer’s “Salt Shaker Principle” vs. Osh’s “Point North” Leadership PrincipleThe Devonshire Value For Time vs. Value For Money RuleWhy The Devonshire THINK like Retail Business “your product is a memorable experience that can be traded as a story”.The Devonshire No Shots Rule + Bottom Up Leadership.. “Great Ideas Come From a Single Place, Not a Committee”Daniel Khaneman Behavioural Economics: The Peak End Rule + Always Bring The Card Machine With BillWhy The Devonshire have a Secret Medicine Cabinet to Keep Customers SweetThe Legend of Sujan: ALWAYS Explain as leaders WHY we are doing somethingWhy 1% Improvement Doesn’t Take Away from Enjoyment “Solving Problems is Cathartic” ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟============================================= ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs! ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

Espresso's are powered by our sponsor Unleashed!1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.Click this magical link: https://hubs.la/Q023F_V90🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Honour to sit down and chinwag with Marketing Genius, James Smith.James built a WHOPPA social following through honest, direct, empathetic marketing.Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.Our conversation is JAM-PACKED with GOLD.ON THE MENU:The Success Paradox: “Never stop doing the things that make you successful, as you get successful“Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don’t let your EGO get in the way.Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn’t equal Confidence in other parts of your life” = ACTION = way out of everythingWhy “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creativeThe Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.George Mack Optimism Rule: Why there’s more USA Comedians vs. UK ComediansHow Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal BrandUnusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsidesWhy Sh*t British Weather Is a Super Power Creating So Many Extraordinary IndividualsWhy Clapham Fitness Influencers are RUINING the World + DeclinismNassim Taleb’s Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-BeliefSwimmers Body Illusion Fallacy: “You Don’t Pick Your Sport, Your Sport Picks you”Confidence is Your Relationship with Failure NOT SUCCESSConfidence comes from Competence. Competence comes from action. Action is the answer to everything. ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟============================================= ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs! ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

Ben Branson founded Seedlip Drinks. Seedlip pioneered the Low to No movement. The Low to No Movement helped more people go sober.More sober people, led to more happier people. More happier people, more productive people.We REALLY don’t understand the power of Sober (just yet) It’s unfathomably enormous. In 50 years, we'll teach kids in school. Going sober is discovering coffee. Going sober is discovering electricity. Going sober is discovering penicillin. Going sober is discovering Nandos Garlic Bread & Chicken Thigh combo (dun kno, my G) Honour to sit with LEGEND and great friend, Ben BransonRecorded at our Live Podcast + Supper Club back in May at Coal Rooms, Peckham We’ve got 7 more Live Podcasts + Supper Clubs coming up this year.16 peeps MAX. Exclusive for our Newsletter readers only. Wanna hang out with the donny food & drink founders? Subscribe in comments below. ON THE MENU 1. Why Building a Brand is like jumping off a cliff and building the plane on the way down2. Unveiling The Seedlip Success Blue Print: Local vs. Global vs. Micro vs. Macro 3. “You want people to think you’re idea is f*cking stupid” - you want strength either side 4. Where are your 1000 true fans GLOBALLY? It’s easier to sell to a bar Barcelona vs. a pub in Lincoln 5. Why Seedlip Chased Credibility “… I never once said Seedlip was great, I let other people do that?” 6. The world’s changed, so has the way you build brands: “social media is blurring the borders” + “everything is happening at the same time” 7. How Seedlip cracked the EXPORT ENIGMA: get them to pitch to YOU8. Julian Metcalfe, Pret a Manger Founder “Simplicity is Hard, Complexity is Easy” 9. Ben Brand “Make it SIMPLE, Don’t SIMPLIFY it” 10. How Founders can think "Fast & Slow" + Rick Rubin “distraction is not procrastination”11. If you’ve got an idea…. If it’s REALLY a good idea DON'T LET IT DOWN 12. Don’t second guess yourself as you get bigger… “Never hire a great CV and a middle aged man”👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟============================================= ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs! ►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)