HUNGRY. Riverford Founder: 13 New Brand Building Laws + “£30 million will NEVER make you happier than £3 million”
Founders, please don’t swap your PURPOSE for PROZAC.
“when you exit…you’re drowning in the 3 D’s”.
“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.
Guy breaks ALL the brand building rules Riverford Organic.
Famously, told the supermarkets to F*CK OFF.
Unapologetically, gave away over 26% of his exit dough BACK to the team.
LOVED, LOVED, LOVED this poddy!!
ON THE MENU:
- Nature & Brand Building Lessons: Humility + Strength of Diversity + Collectivism
- Why Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we’re not competing all the time”
- Charles Darwin’s “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”
- Founders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everything
- How Founders can use their Demons wisely “mental breakdowns are doors to epiphany”
- Why Creativity is overthinking used positively and Anxiety is overthinking used negatively
- Why Rich People are Tw*ts and Boring Company
- Why Neo-Liberalism Religion has ruined the world “…money became a proxy for love”
- Why Self-Love = Accepting you don’t HAVE to be perfect
- Why Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creative
- The Human Condition isn’t the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro Collectivist
- Jonathan Hiadts: “90% chimp, 10% Bee” brand building theory
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