HUNGRY. Espresso - Seth Godin "Every Marketeer Needs to Know This Secret"
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Aug 7, 2025 Dive into the fascinating dynamics of time perception and consumer behavior, contrasting the impulsive desires of toddlers with the calculated views of investors. Explore how these perspectives influence market decisions. The discussion also tackles the ongoing battle between consumer convenience and environmental responsibility, highlighted through the lens of the coffee industry. Thought-provoking insights spark a conversation on corporate ethics and sustainability.
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Understanding Circle of Now
- The "circle of now" defines how far into the future a person cares about consequences, varying by age and mindset.
- Expanding one's circle of now fosters patience and long-term thinking for better investments and decisions.
Expanding Circle of Us
- The "circle of us" describes the social groups we care about, which can be very narrow or broadly global.
- Expanding the circle of us can inspire wider community impact, as seen with Tony's Chocolonely's ethical sourcing.
Nespresso's Customer Focus
- Nespresso targets customers with a very short circle of now who want coffee immediately.
- They ignore environmental issues like pod landfill waste as outside their customers' circles of now and us.