HUNGRY. 17 Creativity Lessons from The Do Lectures + Hiut Denim - David Hieatt
Jul 14, 2025
David Hieatt, the inventive mind behind Howies, The Do Lectures, and Hiut Denim Co., shares his unique perspective on challenger brands. He emphasizes the importance of being agile like a speedboat, highlighting that creativity often trumps size. Hieatt also discusses the dangers of complacency, urging brands to find their distinct voice and appreciate the challenging days. He advocates for aligning business pursuits with passion, stressing that deep, impactful work leads to true fulfillment and success.
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Speedboat Mindset for Challenger Brands
- Challenger brands thrive by being like speedboats: small, fast, and agile.
- Big companies move slowly like ocean liners, losing the ability to quickly adapt and innovate.
Embrace Failure to Innovate
- Embrace a culture of experimentation by taking many small bets, expecting most to fail.
- Keep iterating until you find what works instead of sticking rigidly to formulas.
Own One Word for Brand Voice
- Choose and own one distinct word that defines your brand's voice.
- Use that word as a foundation to build a consistent, sharp communication style that resonates emotionally.
