David Hieatt

David Hieatt, founder of Hiut Denim Co and The Do Lectures, shares his unconventional journey from advertising to fashion. He emphasizes the value of lifelong learning and how impactful lessons can come from surprising places. Hieatt discusses the importance of embracing risk in entrepreneurship and the role of personal passion in achieving success. He also highlights the cycle of learning and teaching that enhances craftsmanship, ultimately fostering sustainable growth in communities.

David Hieatt, the inventive mind behind Howies, The Do Lectures, and Hiut Denim Co., shares his unique perspective on challenger brands. He emphasizes the importance of being agile like a speedboat, highlighting that creativity often trumps size. Hieatt also discusses the dangers of complacency, urging brands to find their distinct voice and appreciate the challenging days. He advocates for aligning business pursuits with passion, stressing that deep, impactful work leads to true fulfillment and success.