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17 Creativity Lessons from The Do Lectures + Hiut Denim - David Hieatt

HUNGRY.

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The Agility Advantage: Challenger Brands

This chapter examines the concept of 'Challenger brands' and their agility in comparison to larger corporations. Using the metaphor of speedboats and ocean liners, the speakers highlight how smaller businesses can adapt quickly to changes while maintaining core values. The discussion also explores the importance of experimentation and innovation, emphasizing that success often stems from small, calculated bets rather than large-scale risks.

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