HUNGRY. The Truth Behind Exiting Your Brand For Millions - 22 Lessons from Fuel10k Founder
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Jul 28, 2025 Dive into the thrilling journey of navigating a major business exit, as the founder shares how anxiety and strategic dinners shaped the high-stakes negotiations. Discover why most deals fall through and the importance of understanding buyer agendas. Learn about the unique communication styles that can make or break business relationships, and hear insights on growing from zero to ten million in revenue. The discussion also touches on global brand expansion and the evolving landscape of food innovation and sustainability.
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Premier's Initial Pull-Out Story
- Premier Foods almost pulled out of the Fuel10k deal due to inflation concerns in 2022.
- Barney and team had to recover from the disappointment and reevaluate their exit approach.
Focus on Growth, Not Exit
- Plan A is to keep growing your business confidently without obsessing over exit.
- Thinking about exits prematurely can disrupt the positive momentum and culture of your business.
Hire Experts to Prepare Business
- Bring in experts like CFOs who have exit experience to tighten up finances and contracts.
- Polish your business operations to meet buyer expectations before initiating exit talks.
