CoOp Category Director: How Challenger Brands Can Build Stronger and More Profitable Partnerships with The Co-Op - Rebecca Oliver-Mooney

My latest guest on HUNGRY. is INSANE!! 

Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  

Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.

ON THE MENU:

* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT?

 *HOW TO SMASH A BUYERS MEETING WITHOUT KANTAR AND NIELSEN DATA - UNDERSTAND YOUR SHOPPER

* HOW BRANDS CAN FIND THEIR UNIQUE BRAND D.N.A. IN CROWDED CATEGORIES - WHO DO YOU WANT TO BE AT THE DINNER PARTY?

*WHY TOO MUCH DISTRIBUTION CAN BE A PROBLEM AND WHAT TO DO ABOUT IT - QUALITY VS. QUANTITY OF DISTRIBUTION

* WHAT TO DO WHEN YOU’RE ABOUT TO BE DELISTED - HOW TO NAVIGATE THAT CONVERSATION WITH YOUR BUYER

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