HUNGRY. How Rude Health Disrupted The Health Food Category and Built a +£20 million Household Brand - Camilla Barnard, Rude Health, co-founder.
In 2006, finally, something erupted.
Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.
Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.
A cacophony of precocious cardboard-with-a-conscience.
In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!
Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.
A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.
Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.
Rude Health made you feel beautiful and bountiful.
They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.
My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.
One of my favourite episodes to date!
ON THE MENU:
- HOW TO BUILD GREAT LEADERSHIP TEAMS: BRAND FIT TRUMP SKILLSET EVERY. SINGLE. DAY. OF THE WEEK
- HOW TO DRIVE ROS AT YOUR FIRST MULT ON A SHOE STRING BUDGET: ASK WHY? - SAMPLE YOURSELF (NOT AGENCIES)- WANGLE FREE PR.
- WHY CONSTANTLY ASKING “WHY” IS THE NEXUS OF ALL GREAT CHALLENGER BRANDS
- WHY CHALLENGER BRANDS MUST ADOPT “SERENDIPITY OVER STRATEGY” IN THE EARLY DAYS.
- HOW TO CRACK THE EXPORT ENGIMA - RUDE HEALTH’S STRATEGY UNLOCKING HUGE LISTINGS IN PORTUGAL, NETHERLANDS AND SINGAPORE
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