HUNGRY.

Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunkThey danced all night long (allll nigghht)Here comes the hotsteppaa (murderaaa)This Party is collaborating with Michelin Star Chefs.A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide.How?- Michelin Chef Collaborations = Authority.- Branded on Menu = Social Proof + Speak to Shopper Out of Home- Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occassion/Usage in Retail- Great Restaurants = Great Storytelling = Great Stories spread like wildfireBUT.Working with Michelin Star Chef’s is HARD.Deeeee-bladdy-lighted to welcome to Wilf Marriott aka Wilfy Wonker to the podcast.At Islands Chocolate we work with Ottolenghi Ltd, GAIL's Bakery, Tom KerridgeON THE MENU:1. Why Your Pitch To Chefs Must Be Like The Trailer to The Movie - You Have Way Less Time Than Retail2. Sell The Sizzle, Not The Bacon: Why You Must Push “BENEFITS” vs. “FEATURES”: People BUY with Emotion NOT Logic3. How Islands Overcome Price Objections despite being 4X Higher Than Competitors - Reframe the Question -4. How To Get Branded On The Menu = Counter Signalling + Social Proof + Give, Give, Give5. How To Deliver Michelin Star Account Management - Its Art. Be Ready To Drop EVERYTHING, ANYTIME, ANY PLACEMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click th🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

3 weeks.No sleep.Thudding showers of screaming panic.For years Josh felt a miffed malaise.Finally.He escaped The City and bosom of bulging bonusesFollowed his calling.His dream.Founded MoMo Kombucha.Suddenly.Puddles of panic.A 3 week panic attack.Josh felt separate from reality.There’s a dark shadow to being a founder that NO ONE talks about.Struggling right now?This episode is for YOU.Thrilled to welcome my dear friend Josh Puddle founder of MOMO KombuchaMoMo is BANGINGMoMo built their own factory, won listings at Whole Foods Market,@Planet Organic, Selfridges, Ocado GroupON THE MENU:1. Why MoMo took the Path of Most Resistance to Build their Own Factory: The Hard Lessons Building Your Own Factory2. Life Lessons from Renee Elliot, founder Planet Organic - To Stop Judging Yourself, Stop Judging Other People3. Why You Must See Your Brand on a “30 Year Timeline” - Play The Long Game + Avoid Willy Nilly Trends4. How Josh Overcame a 3 Week Lasting Crippling Panic Attack where he felt “‘Separate from Reality”5. Does the Kombucha Category have the legs to work in Grocery or will it perpetually stay in a premium nicheFeeling frivolous on a FriYAY?Want your Friday Drinks to taste 10 x better?Some say, magic happens, when you press that Subscribe buttonGo on Dare Ya ;)Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 “How do you ACTUALLY win a listing at Waitrose?”“Why do brands get DELISTED?”“Can challenger brands STILL EXIST in a cost of living crisis?”“What should we ACTUALLY include a buyers deck?”Thrilled to welcome James Bailey, CEO of Waitrose as the latest guest.James’s career sparkles🥑 Buying Director at Sainsbury's’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150.🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery retailer in the UK, responsible for £7bn+ turnover, 50k+ Partners, 300+ stores, £1bn+ e-comm business🥑 Non Executive Director at OGGS®, @HUNWine, LocalzON THE MENU1. Why Food and Drink Brands must Appeal to the Buyers HEART not HEAD in Early Conversations.2. How Waitrose Compete with Aldi, Lidl, Sainsbury’s, M&S - Grocery is 80% cut and paste. But 20% makes ALL the difference, Relentlessly pursue your unique differences.3. Why James Lives by the Mantra “Better to Die on Your Feet Than Live on Your Knees”4. Why Founders must STOP being a “Founder” when Negotiating with Buyers - Put Your “Business Cap” On and Be Ruthless5. Why Food and Drink Brands must Learn that Not Checking Availability is like Scoring an Own Goal6. The Future of Retail in Five Years: Why Technology will take a Back Seat and People Will Buy More Expensive FoodExtra Hungry? Subscribe to our Newsletter Hungry Friday Feast"... coming soon Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryLoved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Setting goals is SO HARD. How many goals is the right amount?How do I stick to them?How do I track them? I don’t even know what I want to do, so how can I set goals? This raucous rigmarole percolates my mind - a washing machine of confusion. But, If Dreams give Life, Goals give Purpose. Goals are vital. This year’s final episode of Hungry is with the wonderful Sam Wigan, Life Coach, co-founder of Beluga Bean with Planet Organic Ltd founder Renée ElliottA Master Class in goal setting for Founders, Employees and Teams.Oh! Fancy making my week?Spreading the Christmas joy? Feeling warm, fuzzy and wholesome?If you enjoy the podcast, please, please subscribe, follow, leave a review, tell friend. Really means the world to me!Downloads Sam's Step by Step Guide here:ON THE MENU: 1. Why Humans Need Goals and the Neuroscience Behind It – Where you focus is where you go. 2. Why TOO many Goals Is Dangerous - Less Is Always More, Pick Three Horizons 3. The Difference between OUTCOME vs. PROCESS goals - How To Get The Two To Tango4. Why you need a HEART STATEMENT: ‘’Being’’ as You’re ‘’Doing’’ 5. Write a Letter To Yourself for December 24th 2023 and Visualize Ideal Scene on a Monthly BasisHungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders  Track store availability to ensure you’re not losing sales/leaving money on the table.  Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Deeply implore you to reach out to Billy or PaulStill rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete?🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too. BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders  Track store availability to ensure you’re not losing sales/leaving money on the table.  Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys. Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive. Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Looking to build out your team?  Or just want a chinwag. Deeply implore you to reach out to Billy or Paul Still rather Hungry ? I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun  OUR EPISODE:  LoveRaw®Scrumptiously-succinctTwo words, so perfectly encapsulates the Founders journey. LOVE: big wins, happy times, connection, ecstasy. RAW: pain, suffering, stress, sacrifice, self doubtFounders meander between Love & Raw, Good & Bad, Light & Dark, Happiness & Stress. Rimi Thapar lost her Father, the Raw pain catalysed a Love of vegan products. Manav Thapar had a £250,000 order cancelled one minute, the next HUGE Tesco listing.After 9 years of graft, pivoting, chopping-changing -LoveRaw® won listings at Tesco, Asda, Waitrose & Partners, WHSmithON THE MENU: * Why the best brands define themselves by what they say NO to - SET ANTI GOALS* Mentorship Lessons from Grenade founder: HUGE difference between "brand building" vs. "product selling"* Why the best brands DON'T FOLLOW LOGIC: Rimi and Manav's best decision came from their gut*Why doing the UNREALI🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

3 am. Wide awake.Even at £100 million turnover, the sleepless nights never go away.Ed Perry founder of COOK struggles and suffers.I bloody love COOK.COOK coalesced through my childhoodSpag bowls, Fish Pies, LasagneWarm hugs in cold freezers.Palaver of a Day - Choccy pud pud melts the stress awayEd's built a marvellous mensch of a business:* For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list.* 2021 ranked as the #1 Food & Drink Company To Work For.* + £100 million, 1600 employees, 90 stores, 900 concessionsWhisked and folded in all of COOK’s success is thick lashings of grit, graft and resilience.ON THE MENU:1. Why the first year’s is Meant To Be Hard - Hang in There + Show Up Everyday2. Why you *DON’T NEED* Market Research to Create Insane Products - Have a Panel of 5 Believable People3. Why COOK Said NO to Supermarkets and The Best Brands Define Themselves by what they say No To4. Why you MUST have a Healthy Paranoia About Your product - Never Cut Corners to Unlock more Customers5. Why Pricing is an Art Not a Science - Customers Don’t Shop with an Excel Spread Sheet🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue **Thank me later, download the presentation deck here.  What ON EARTH ACTUALLY is a brand? I ask all guests.  Fountains of wisdom surface  “Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens "Brand is a personality” - Camilla Barnard, Rude Health  “Brand is a collection of people with aligned values” - Barry Darnell, &SODA “Brand is an entity and how you show up” - Ellie Webb, Caleno  How to create a brand that palpably tickles consumers souls? Sings and sparkles and gorgeously glows on shelf  Leaves consumers head-over-heels-in-love Well,  Good News  The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE Short, snappy, specific podcast episodes.  Barry and Mike, very kindly pulled together an accompanying deck. Sommelier's Suggestion:  Read the deck Listen to the podcast episode  Reflect on your brand  Don’t scoff hastily. Absorb slowly. Enjoy irresponsibly  Still rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun  🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

My inner critic is right little mendacious bastard More annoying than he who wears GymShark to the pub Or she who works in P.R. with a “side hustle” An Interior Design Instagram page for a two-upper, two-downer… "just off” Wandsworth CommonMy malignant thoughts curdle Hot-spikes of self doubt join the party “You’re not good enough”“That was a pile of shit”“DO MORE”When the miffed-malaise seeps inI ALWAYS return to a delicious meditation taught by Sam Wigan. Thankfully, Sam is the latest guest on Hungry. Sam is co-founder of BELUGA BEAN, along with Renée Elliott (founder of Planet Organic). BELUGA BEAN help high level executives develop self-awareness working with Arianna Huffington, Thrive Global, IKEA, Coutts, ON THE MENU: 1. Practical Meditations To Navigate BIG PITCH Nerves - You Are Not The Outcomes  2. Spiritual Sales Lessons: Why You DON’T Need A Presentation Deck To Win More Business3. How To Lead Teams Through Uncertain Times: Trust + Communication + Respect4. The Tool Kit to Deal With The Internal Critic: Forgive Myself, For Judging Myself5. How To Develop Self-Awareness: Altitude + Seeing Where Six Spheres of Wellbeing Are Out of Balance #fmcg #pocast #challengerbrand #cpg🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In 17 years, Sam didn’t interview ONE black person.Out of 10,000's of brands in Major UK retail, only 4 are black owned.Unconscious racism scurries through the underbelly.Its ghoulish ghosts linger in the shadows.Until 2020, post George Floyd.Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.Laceration catalysed action.Sam founded Add Psalt a non-profit helping black founders enter FMCG.PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, AsdaSam is the Innocent MD.Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.Niyi creates bamboozingly-banging Balinese Jams.ON THE MENU:1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN3. Why Nigerian Values of Hustle + High Quality Work is a Super Power4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To YourselfFull episode goes live Monday 8am.Want other episodes?See below.#fmcg #podcast #foodanddrink #challengerbrand🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 Imagine for one, tiny iota, ickle smidge of a milli-secondWINNING a Sainsbury'sand Tesco listing *WITHOUT* even pitching.Enter &SODAThe power of packaging.Gorgeously-wild - plunges you into Party time tonight.Let’s Be Havin Ya’-Liquid.DC-10/10 flavour.Glugg-back-Glasto. Tastes like Techno.Barry Darnell is founder of &SODA and analogue and is the latest guest on HungryWe wax lyrical about building brands with character.There’s also something EXTRA EXTRA special to accompany this episode.But, for now… SsssshhhhON THE MENU:1. Why Food and Drink Brands Must Play Hard to Get, Stop pitching - The Air Force One Rule2. Why Food and Drink Founders must pursue Unrealistic Goals outside of the day-to-day- business for HUGE growth3. Why product-market fit in the USA DOES NOT = Product-Market-Fit in the UK4. Why you DON’T HAVE to build a Food and Drink brand that raises SHIT LOADS OF MONEY and sells really quickly - the power of small teams🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)