Seedlip: How Ben Branson Pioneered The Low To No Category and Won Listings at Waitrose, M&S, Ocado and Michelin Star Restaurants - Ben Branson

HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON  

This conversation CHANGED EVERYTHING.  

Ben taught me, NATURE IS EVERYTHING.  

Hold ya horses -  

You may think, 

I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf)  

It’s NOT.  

Nature and the founders journey are inextricably intertwined.  

Nature, like start ups: Pain and Chaos wield Flourishing Growth.  

Nature, like start ups: CONSTANT CHANGE, the seasons and the journey are in flux, Good, Bad and Ugly.  

Nature is where founders find thunderous creative-dynamite to blisteringly disrupt categories.  

Nature is ego-dissolving, perspective-altering - allowing founders to detach EGO from BRAND.  

Seedlip had rip-roaring flourishing success, single-handily pioneering  Low To No Category.  

• Won a Gold Medal at The Chelsea Flower Show  
• Sold 3000 Units in Selfridges in 3 weeks.  
• Won  listings at Ocado, M&S, Daylesford, Waitrose, Tesco, Whole Foods Market  
• Work with an illustrious list of Michelin Star restaurants.  

By far one of my favourite convo’s so far.  

Implore you listen to this puppy in a park or or woods or garden, let the hot sun tickle the nape of your neck.  

ON THE MENU:  

1. WHY *NATURE IS EVERYTHING* AND NATURE'S PARALLELS  WITH THE ENTREPRENEURIAL JOURNEY: PROGRESS, PAIN, CHAOS, GROWTH, FLOURISHING  

2. WHY BEING YOUR OWN WORST CRITIC IS EMPOWERING - NOTHING ANYONE SAYS ABOUT YOU/OR YOUR BRAND CAN HURT YOU  

3. WHY HIRING A CORPORATE M.D. IS DANGEROUS FOR CHALLENGER BRANDS AND WHAT TO DO ABOUT IT 

4. SEEDLIP'S HIRING PROCESS TO ATTRACT GREAT TALENT THAT ARE THE *RIGHT CULTURAL FIT* - SEEDLIPS SEVEN PSYCHO TESTING QUESTIONS  

5. THE SEEDLIP STRATEGY TO BUILD BRAND AWARENESS ON A TINY BUDGET - THE BRAND TOUCH POINT IS EVERYTHING.  

6. WHY YOU MUST LOOK *OUTSIDE* FOOD AND DRINK TO CREAT ORIGINAL IDEAS + NOTHING IS EVER TRULY ORIGINAL  

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