HUNGRY. How PÄRLA Disrupted Tooth Paste and Won Listings at Sainsbury's, Waitrose, Boots, Ocado In Their First 18 Months - Dr. Simon Chard
"Rockstar Entrepreneur" is the BIGGEST load of tripe.
Instagram added a vacant veneer
A razzle-dazzle romanticism to entrepreneurship.
Fake Gnashers. Faux Gold.
“Swipe Up for my course on How I Sold 500,000 Bits-of-Coin from the Homebase car park”
"YOOO’ flying PJ” - on photoshop in their PJ’s waiting for Lasagne and Garlic bread to *bing*
People pine to be a Pearly White founder.
The issue?
Completely false expectations.
Simon Chard, described the journey as “Being chained to a speed boat, flying through a storm”
Simon is co-founder of PÄRLA and the latest guest on HUNGRY.
PARLA’S INSANE rapid success: won listings at Sainsbury's’s, Waitrose & Partners, Boots UK, Ocado Group.
Our conversation, peels back the veneer of their success, surgically digging into the hard truths.
Sleepless nights, stoicism, resilience, maniacal drive.
ON THE MENU:
1. HOW TO WIN A SAINSBURY’S LISTING WITH NO PRIOR FMCG EXPERIENCE - KNOW YOUR MARGINS (GM1, GM2, GM3) + “WHAT DOES THE RETAILER WANT? > WHAT DO WE WANT?”
2. HOW TO TURN YOUR INSECURITIES INTO A SUPER POWER: SAY YES TO EVERYTHING IN YOUR 20’S DEVELOP A MANIACAL OBSESSION
3. WHY FOOD AND DRINK BRANDS MUST THINK ABOUT THE *BRAND ICON* AT HOME NOT JUST ON THE SHELF
4. HOW STOICISM REMOVES THE STRESS AND WORRY OF THE FOUNDERS JOURNEY: “A BRAVE MAN DIES ONCE, A COWARD DIES A THOUSAND TIMES”
5. WHY KINDNESS IF THE FOUNDATION OF CONFIDENCE AND HOW TO USE IT AS A SUPER POWER
Fully eppy live Monday
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