HUNGRY. How To Lead Team's Through Hard and Disruptive Change in International Markets - Giles Atwell, ex VP-Marketing Godiva, founder Russell & Atwell,
10.22pm. I sent the email. No idea on the response.
10.52pm the reply. Sending delicious delirium through my bones.
Eyes like wet fog lights. Chin dropped through the floor.
Alessandro Savelli from Pasta Evangelists intro’d me to a special guest.
The Contrarian Chocolatier, the Modern Day Willy Wonker.
Giles Atwell. Giles creates FRESH chocolate.
My housemate and I, like Chocolate-Chuckle Brothers, juggled chocolate across the sofa
“to me- to you - to me - to you!”
“MATE, Why did you eat the LAST ONE?? BANG OUT OF ORDER MATE… YOU CAN TAKE THE BINS OUT!! AND GET SOME MORE BIN LINERS!!”
Russel and Attwell chocolate teleports your taste buds on a Columbus quest.
Through unchartered territories, across treacherous lands, discovering The Chocolate El Dorado.
Fresh cream. Golden Honey. Complete decadence.
It’s Caaaaandy in my heeeeels tonight baby!!
Giles had a glittering international corporate career:
- Senior Director Innovation at Mondelez International
- Vice President Godiva
ON THE MENU:
- HOW TO LEAD TEAMS THROUGH CHANGE AND UNCERTAINTY - KRAFT TAKEOVER OF CADBURY’S - "PULL OUT ALL YOUR WIRES"
- HOW TO LEAD AND BUILD GREAT TEAMS INTERNATIONALLY - GREAT LEADERSHIP = NOTICING THE LITTLE THINGS.
- WHY EARLY-STAGE FOUNDERS SHOULD FOCUS ON PRODUCT BEFORE BRAND = BRAND ACTUALLY FOLLOWS PRODUCT.
- HOW TO POSITION YOUR BRAND IN GLOBAL MARKETS - BALANCE CORE MESSAGING VS. LOCAL TASTES - "LISTEN TO YOUR CULTURE”
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