How MOJU Created The Functional Shots Category Driving £20 Million in Retail Sales - Rich Goldsmith, founder MOJU

WAHOOO IT’S FINALLY HERE!!

YOU’RE GUNNA LOVE THIS ONE!!

MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.

• Highest £ROS in total Juice and Smoothies
• Highest £ROS in Food To Go
• No.1 brand in Functional Shots with 48% market share
• Delivering 84% Functional Shot growth
• 10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️

Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,

ON THE MENU:

1. WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.
2. HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUES
3. WHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.
4. HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.
5. HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.

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