The Dental Marketer

What’s it really like to lead a practice where every decision is rooted in doing the right thing for your patients AND your team, even when it's hard?In this episode, Dr. Lance McGavin takes us on his extraordinary journey from military dentistry to opening White Palm Dental in the heart of Florida’s rapidly expanding Space Coast. Dr. McGavin reveals how his early experiences in the military shaped his patient-first philosophy and inspired a practice that feels uniquely personal in a sea of corporate clinics. He candidly shares the creative process behind naming and branding his office, a heartfelt collaboration with his wife to ensure the practice truly represented both the Florida spirit and their family’s values.Dr. McGavin dives deep into the realities of launching a private dental practice in a competitive market, discussing the roadblocks that threatened his timeline and how unforeseen delays became golden opportunities for growth. You’ll hear inside stories of filling every role in his office (from front desk management to the nuances of social media) and the unwavering leadership principles that keep his team united and motivated. Listen as Dr. McGavin opens up about setbacks, successes, and what it really takes to serve a diverse community with integrity, empathy, and excellence.What You'll Learn in This Episode:How military values shape patient-first care in private dentistry.The creative process of developing a brand that stands out locally.Distinguishing a solo practice in a corporate-dominated market.Dr. McGavin’s real-world strategies for team-building and leadership.Lessons learned from overcoming construction delays and startup hiccups.The importance of mastering every role in a small business.Ways to use social media to attract new patients and build trust.How to create a positive, no-drama work environment.The value of adaptability and hands-on management in private practice.Everyday business lessons that translate from the military to dentistry.Tune in now to discover the real-life challenges and rewards of building a integrity-driven dental practice from scratch!‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Lance McGavinPractice Name: White Palm DentalCheck out Lance's Media:‍Website: whitepalmdental.comInstagram: instagram.com/whitepalmdental‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

If ground marketing leaves you facing closed doors, it’s time to discover a new path in with the ARENA strategy!In this episode, we unpack the ARENA Framework—an actionable decision-making tool uniquely designed for ground marketers facing objections and rejections in the field. You’ll discover how to Assess the true reason behind a "no," Reframe perceptions to position yourself as a valuable partner, Exchange useful leave-behinds to build rapport, secure the Next step with micro-commitments, and maintain Accountability to foster trust. Through relatable stories, hands-on tactics, and insightful examples, we break down how you can turn every challenge at the door or front desk into an opportunity to start a real conversation.You’ll hear how to creatively address resistance, from navigating “no soliciting” signs to building relationships with property managers and gatekeepers. Real-world examples illustrate how pivoting your approach (from cold selling to genuine value exchange) can earn you a lasting spot in your potential patient's mind. Plus, we highlight game-changing resources from The Ground Marketing Course so you can practice scripts and real-life scenarios before heading out into the field. This episode will give you the structure and confidence you need to face rejections with a new sense of possibility.What You'll Learn in This Episode:The five-step ARENA Framework for handling in-person objections and rejections.How to uncover the true reason behind initial pushbacks.Techniques to shift perception and be seen as a partner, not just a vendor.What to leave behind to make yourself memorable—without being salesy.Ways to secure small commitments that keep your foot in the door.Why accountability and consistent follow-up are key to earning trust.Creative ways to handle "no soliciting" policies and gatekeepers.Tips for approaching property managers and HOAs successfully.Tune in now to discover how the ARENA Framework can transform every ground marketing challenge into your next breakthrough!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Dr. Jessica Pushee, the founder of Charm Dental in Foxborough, shares her candid insights from her first year running a modern dental practice. She discusses the bold decision to stay out-of-network with Delta Dental and the impact on her business. Jessica reflects on her evolution from micromanager to empowering leader, emphasizing team welfare over sheer numbers. She shares lessons from mistakes, like a consent form mishap, and highlights small patient experience details that drive referrals. Her ultimate advice? Happy staff equals happy patients and sustainable growth!

How do top dental practices fill their chairs without spending thousands on ads?This episode is your practical roadmap for launching an effective ground marketing strategy on a razor-thin budget, leveraging your time in the community instead of spending big. We’ll demystify the process, showing you how to dedicate just 90-120 minutes per week, split into manageable sprints, to create a steady stream of trusted local connections. From simple permission tools like business cards and flyers to proven, step-by-step scripts, you’ll discover exactly how to build lasting community relationships that work for you long after you’ve left a location.You’ll get the inside scoop on the reciprocity ladder: a powerful system for giving micro-values to local businesses, tagging them on social media, and leaving value-packed resources. Learn the art of outreach through the spotlight, insider, and connector formulas, designed to naturally open doors and facilitate real collaboration. By the end of the episode, you’ll understand how to sidestep common pitfalls, tailor your approach to any local business, and repeat your efforts each month for compounding trust and visibility. If you're ready for a marketing approach that prioritizes relationships over spend, this episode is your starting line!What You'll Learn in This Episode:How to ground market your practice effectively on a tight budgetA weekly structure for maximizing impact in just 90-120 minutesThe key “permission tools” that quietly work for you 24/7The reciprocity ladder: a strategy for giving before askingConcrete scripts for opening doors with local businessesTargeting and rotating business types for consistent recognitionCommon ground marketing missteps and how to avoid themHow to tailor strategies to gyms, offices, schools, stores, and moreWhy consistency and trust-building outcompete one-off effortsReady to turn a few focused hours each week into a steady stream of new local patients? Press play and plot your path to genuine community growth!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Still relying on “How did you hear about us?” as your only source of patient insights? It’s time for a smarter way to track!In this episode, we dive deep into the world of marketing with Amanda Kepshire, a senior vertical marketing manager at CallRail, who reveals how industry-specific insights can revolutionize the dental marketing game.Amanda breaks down why understanding the unique challenges of dental marketing (like accurately tracking patient sources and enhancing patient experiences) matters more than ever in today's competitive landscape. She explains the pitfalls of outdated manual tracking methods and uncovers how advanced tools, including call and form tracking, unlock the full patient journey. From smarter budget allocation to training front-desk teams and adapting to a rapidly evolving industry, Amanda offers practical strategies for practices to leverage technology, like CallRail’s premium features and AI-driven insights, for superior marketing results and lasting patient loyalty. The discussion wraps up with Amanda’s personal tips on what patients truly value and her expert advice on embracing compliance and data ownership during industry shifts.What You'll Learn in This Episode:The fundamentals of tracking and why it’s essential in healthcareCommon tracking mistakes that lead to lost opportunities and missed insightsHow automated tools can pinpoint exactly how new patients find your practiceWays to use call and form tracking data to refine your messaging and marketing spendThe power of transcription analysis and AI tools to train staff and improve consistencyAmanda’s personal checklist for choosing a providerHow to build trust and retention by understanding the full patient journeyStrategies to stay ahead of privacy regulations and technology changesWhy owning your marketing data is critical for HIPAA complianceActionable steps to start upgrading your marketing (no overwhelming tech required)Let's unlock smarter dental marketing today! tune in now and empower your practice with the strategies that set leaders apart.‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Amanda KepshireBusiness Name: CallRailCheck out Amanda's Media:‍Website: callrail.com/dentalmarketer‍LinkedIn: linkedin.com/in/amandakepshireCallRail LinkedIn: linkedin.com/company/callrail‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Discover how partnering with local gyms can revolutionize your dental practice. Learn why gym members make ideal patients due to their health-focused mindset. Explore tailored outreach strategies for different gym types and how to craft effective partnership scripts. Uncover tactics like event collaborations and appreciation bonuses to foster community connections. Gain insights into the psychology behind fitness communities and how to leverage goodwill for mutual promotion. Transform your practice by tapping into the wellness movement.

Want to stand out in a crowded dental landscape? It might all come down to when you start learning.In today's episode, Dr. Chad Johnson opens up about the bold decisions and defining moments that set his dental career apart from day one. With an unwavering commitment to learning, Chad jumped straight into post-grad education, quickly making his mark by adopting advanced procedures like dental implants and mastering specialized technologies. He also reveals the entrepreneurial leap of opening his own practice immediately after dental school (a risk that paid off thanks to both market conditions and his vision for what dentistry could be.)Chad offers us a behind-the-scenes look at how he’s integrated cutting-edge tools and management systems, such as same-day crowns, laser dentistry, and the Entrepreneurial Operating System (EOS) he follows from the book "Traction." Beyond clinical skills, he dives into practical lessons on marketing, organizational health, and balancing personal ambitions with the demands of running a busy dental practice. Chad’s story underscores the value of continuous learning, bold action, and intentional leadership at every stage of your career.What You'll Learn in This Episode:The power of pursuing continuing education immediately after graduation.What it takes to start a dental practice right out of school.Strategies for adopting new dental technologies and advanced services.How implementing the Entrepreneurial Operating System (EOS) transforms team culture and efficiency.The value of setting a clear vision and actionable goals for your practice.Insider tips on work-life balance for high-achieving dentists.Effective approaches for in-house marketing and measuring return on investment.Hit play now to discover the unique strategies that Dr. Chad Johnson has applied during his journey through dentistry!‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Dr. Chad JohnsonPractice Name: Veranda DentistryCheck out Chad's Media:‍Website: verandadentistry.comChad's Podcast "Every Day Practices Dental Podcast": productivedentist.com/podcasts/everyday-practices-dental-podcastEOS: eosworldwide.comEmail: ChadDDS@gmail.comLinkedIn: linkedin.com/in/drchadjohnsonYouTube: youtube.com/c/VerandaDentistryFacebook: facebook.com/VerandaDentistryInstagram: instagram.com/verandadentistry‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Dr. Kapil Kella, founder of Lakeshore Dental Studio, shares his ground marketing expertise, emphasizing the power of personal connections in local communities. He discusses creative tactics like setting up booths at gyms and planning engaging street festivals that foster genuine relationships. Kapil also introduces Kayla, an innovative AI tool for dental note-taking, and highlights the importance of balancing professional life with family commitments, all while encouraging other practices to embrace this hands-on marketing approach.

If you've ever felt the weight of ambition pull you away from personal fulfillment, this episode is your honest roadmap back to balance! Dr. Simone Ellis opens up about her early years as a practice owner: navigating the pressures of rapid growth, leadership, and the unspoken toll of relentless hustle.In this conversation, Dr. Ellis reveals how she recognized warning signs of burnout, the emotional and physical challenges of leading through turbulent times like the pandemic, and why she ultimately sold her thriving practice. She shares the leadership strategies and team systems that now drive her consulting work, all rooted in one philosophy: sustainable success starts with aligning business growth to personal values. Dr. Ellis empowers us to adopt self-awareness, set healthy boundaries, and foster cultures where dental teams (and their leaders) truly flourish.What You'll Learn in This Episode:The real story behind rapid practice growth and its personal costs.How to spot and address burnout as a dentist.Why self-awareness and core values matter for sustainable success.The art of setting boundaries to protect both personal and professional well-being.Proven team motivation techniques inspired by top companies.How honest leadership and structured meetings can transform workplace culture.Concrete strategies Dr. Ellis uses to support and inspire her team.The benefits and intricacies of selling a high-performing dental practice.Key insights for pivoting from ownership to consulting.Practical advice for cultivating a resilient, growth-driven mindset.Tune in now to hear Dr. Ellis’ unfiltered insights and discover how to redefine success as a dentist on your own terms!‍Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketerGuest: Dr. Simone EllisBusiness Name: Dr. Simone EllisCheck out Simone's Media:‍Website: drsimoneellis.comInstagram: instagram.com/drsimoneellisEmail: drsimoneellis@gmail.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Transform your referral game with practical scripts that build authentic professional bonds instead of awkward calls. Learn how to connect with general practitioners, pediatricians, and hygienists to position yourself as a valuable community resource. Dive into effective local marketing strategies like sponsoring school events and writing advice columns to enhance your visibility. Discover the powerful 'referral flywheel' system to create a sustainable flow of referrals. Boost your practice's reputation and become the trusted expert in town!