The Dental Marketer

Dr. Ahad Ahmed, a dentist and owner of Easy Breezy Dental, shares his inspiring shift from focusing on high patient volume to prioritizing quality care and team satisfaction. He discusses the critical role of clear communication and strategic partnerships in enhancing practice growth. Dr. Ahmed also emphasizes the benefits of outsourcing administrative tasks, refining hiring practices, and embracing technology. His insights offer valuable lessons on maintaining work-life balance while fostering a supportive environment that promotes excellent patient care.

Discover how dental specialists can become go-to experts without flashy ads. Learn about micro-niche targeting and the importance of identifying key decision-makers for referrals. The podcast reveals how to strategically approach high-yield relationships using a sphere of influence map. You'll explore symptom-based segmentation and the value of mapping referral signals. Plus, find smarter ways to maintain connections with referrers, ensuring each interaction is meaningful and non-intrusive.

Every dental practice claims to put patients first, but what does it mean to build a business where every interaction truly feels like family? In this episode, Michael sits down with Tom Gonzalez, Business Facilitator at Ohana Dental Implant Centers, to reveal how a behind-the-scenes leader can shape both daily operations and the very culture of patient care. Drawing on his unique role, Tom illuminates how his COO-style guidance aligns marketing, patient experience, and operational strategy to create seamless, standout care for every patient who walks through their doors.Tom shares how Ohana’s mission goes far beyond technical excellence by weaving personalized attention into every step of the patient journey. Through heartfelt stories (like the patient who drove hours seeking an expert revision), Tom illustrates how empathy, curiosity, and team empowerment drive not only patient satisfaction but also long-term success. Tune in as the conversation uncovers the nuts and bolts behind Ohana’s methods, the technology and training that keep their standards high, and the leadership philosophies that truly make their practice feel like Ohana (Hawaiian for "family") in every sense.What You'll Learn in This Episode:The real role of a business facilitator in a modern dental practiceHow Ohana Dental ensures consistently exceptional patient experiences across locationsWhy patient stories shape both practice reputation and internal cultureSecrets to addressing failed implants with expertise and empathyTools and metrics that drive operational excellence, including CallRailBalancing automation with a personal, human touch in patient interactionsStrategies for training staff in empathy-driven careLessons on empowering teams versus micro-managingThe importance of curiosity in building personalized patient relationshipsThe long-term vision of fostering a true family spirit within dentistryPress play to discover how Ohana Dental turns everyday care into extraordinary patient experiences!‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Tom GonzalezPractice Name: Ohana Dental Implant CentersCheck out Tom's Media:‍Website: ohanadentalimplants.com‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Discover how dental practices can thrive by blending ground marketing with local SEO. Learn to host community events that enhance trust and visibility. Uncover the importance of a well-optimized Google Business Profile as a virtual storefront. Find out why authentic event photos and specific categories matter for your practice. Explore strategies for gathering online reviews, using QR codes, and automating review requests to boost rankings. This insightful discussion equips you with actionable techniques to transform local interactions into enduring online success.

Are you trapped in the daily grind, or are you steering your practice towards real growth?In this episode, we explore the heart and mind of dental practice success with Lisa Grogan, a respected dental coach whose journey began by chance and evolved into a passion for transforming practices.Lisa pulls back the curtain on what it takes to elevate a dental practice beyond clinical excellence. She shows why dentists must step up as business leaders, not just healthcare providers, and how this shift influences everything from patient trust to practice profitability. Through relatable stories and practical strategies, Lisa reveals how communication, mindset coaching, and patient-centered visuals can dramatically increase treatment acceptance. She confronts common stumbling blocks like confusion around pricing, wavering confidence, and limiting beliefs, while spotlighting the use of social media and influencers to attract ideal patients. Above all, Lisa encourages dentists to embrace storytelling and holistic management as essential tools for sustainable growth.What You'll Learn in This Episode:The biggest mindset shifts that help dentists move from clinician to business ownerHow to use effective patient communication to build trust and boost treatment acceptancePractical ways to increase transparency and confidence when discussing pricingStrategies for leveraging social media and local influencers to grow your patient baseThe role of visual tools and storytelling in educating patientsHow belief systems can limit or expand your practice growth (and what to do about it)Step-by-step tactics for implementing mindset coaching in your practiceWhy working on your business matters as much as working in itThe power of holistic practice management for long-term successDiscover how simple shifts that can make the difference in your dental practice! Press play and start leading your business forward!‍Sponsors:‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackGuest: Lisa GroganBusiness Name: Lisa Grogan Dental CoachingCheck out Lisa's Media:‍Website: lisagrogandentalcoach.comInstagram: instagram.com/lisagrogan_dentalcoachEmail: hello@lisagrogancoaching.comLisa's Social Media Course: lisagrogancoaching.mvsite.app/products/courses/view/1179602/?action=signupLisa's Smile Assessment Form: lisagrogandentalcoach.com/online-dental-coaching-resourcesLisa's Social Media Masterclass Video: youtu.be/bDbZJHzilfw‍Want the Reception Call Conversion Kit from this episode? Find it here! thedentalmarketer.lpages.co/reception-call-conversion-kit‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

How do you keep your team fired up for the daily grind of marketing when every door knocked or flyer handed out feels like a small battle? This episode dives into the motivations that fuel ground marketing success, not just today, but for the long haul. Michael offers strategies that blend the science of internal drive with the enticing pull of external rewards, revealing why relying on only one kind of motivation just doesn’t cut it for ongoing, high-energy performance.Discover practical ways to spark enthusiasm and resilience in your outreach teams, from turning mundane tasks into engaging challenges to celebrating even the smallest wins. The discussion breaks down how to set achievable micro-goals, link activities to deeper personal values, and reframe setbacks as stepping stones. By the end, you’ll walk away with a toolkit designed to keep your marketing engine running at full speed, without risking burnout or loss of purpose!What You’ll Learn in This Episode:The crucial difference between intrinsic and extrinsic motivation (and why you need both.)Proven tactics like gamification, role rotation, and celebrating progress (not just outcomes.)How to reframe rejection and keep spirits high during persistent outreach.The process of anchoring activities to your team’s personal sense of purpose.Why setting micro-goals and visualizing impact can transform marketing results.The importance of tangible targets and layering immediate with delayed rewards.Preventing burnout while sustaining consistent ground marketing activity.Morning mental priming rituals that set your team’s tone for the whole day.How to build a motivation system, not just one-off hype.Ready to energize your outreach and keep your marketing momentum strong? Hit play and level up your team’s motivation now!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Many infants and toddlers struggle with feeding, sleep, or jaw development, and your practice could offer the help they need!In this episode, Michael sits down with Joy Lantz, an expert in myofunctional therapy and pediatric oral health, to reveal how early dental care can unlock happier, healthier outcomes for children long before their first permanent tooth appears.Joy shares her groundbreaking approach to identifying issues like tongue ties and low oral muscle tone that often slip past traditional dental and medical screenings. By drawing on her experience as both a clinician and a mom, Joy explains why early screening, multidisciplinary teamwork, and building strong referral networks are critical for supporting whole-child health. You'll walk away with practical strategies to implement this, including team training, building family trust, and overcoming insurance or cultural barriers, all aimed at creating a future where every child receives the collaborative care they deserve.What You'll Learn in This Episode:Signs that oral issues in babies and toddlers frequently go unnoticedHow early screening can catch hidden problems like tongue tiesThe crucial role of multidisciplinary referral networks (lactation, chiropractic, etc.)Practical tips for dental teams to support families with infants and toddlersStrategies for pediatric dental practices to manage insurance and outreach challengesWhy a holistic, collaborative approach leads to better outcomes for young patientsInsights from Joy’s personal journey as a mother navigating these challengesWhat the ideal, family-centered oral health practice looks like in actionTune in now to discover how rethinking early dental care could transform lifelong health for children and peace of mind for families!‍The Pediatric Dental Marketing Course is open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.comGuest: Joy LantzBusiness Name: Joy LantzCheck out Joy's Media:‍Website: joylantz.comJoy's free study club: joylantz.com/dentalinnovationsstudyclubJoy's Courses: joylantz.com/classesJoy's Practice: oralfunctions.comFacebook: facebook.com/JoyLantzProInstagram: instagram.com/joylantzproLinkedIn: linkedin.com/in/joylantzrdhYouTube: youtube.com/@joylantz‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍

Feeling like your local marketing is hitting a wall? Discover the five clear signs that it's time for a change! Learn how personal outreach beats automated ads and how to decipher low engagement. Uncover techniques to boost your conversion rates and invigorate team involvement. From gamification to timely feedback, practical steps are laid out to ensure every community interaction is productive. Transform your practice’s outreach and make every handshake count!

From hiring hundreds of top performers to opening 17 practice sites, here’s how one dental leader maintains cohesion, culture, and continuous growth.Today we have Evelyn Lahiji, a veteran consultant and manager behind a pediatric orthopedic dental empire with 17 carefully-positioned offices around Los Angeles. Evelyn pulls back the curtain on the systems, strategies, and mindsets that fueled her team’s explosive growth—sharing candid stories, practical tactics, and the exact formulas that keep their practice ahead in patient care and profitability.You’ll discover how localized expansion, dynamic staff engagement, and a laser focus on operational excellence create a ripple effect from happier employees to loyal patients and impressive margins. Evelyn breaks down her approach to hiring, marketing, and adopting cutting-edge AI technologies for both clinical and business efficiency. Whether you’re looking to open your first additional location or searching for ways to maximize efficiency, Evelyn’s insights on goal-setting, accountability, and embracing innovation are sure to spark new ideas for your own practice.What You'll Learn in This Episode:The strategic advantages of expanding within compact geographic regionsEvelyn’s proven formula for recruiting and retaining enthusiastic, high-performing staffHow localizing staff assignments boosts morale and operational flexibilityThe role of AI in improving patient careFinancial benchmarks: aiming to break even within a year of opening a new siteKey daily metrics to monitor for maximizing productivity and profitHow to craft marketing strategies that attract and retain ideal patientsDesigning incentive and accountability structures that motivate your teamEffective delegation and management roles for seamless multi-location operationsPress play to uncover Evelyn’s expert roadmap for building, scaling, and optimizing a multi-location dental practice!‍Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketerClick here for a special offer!Guest: Evelyn LahijiPractice Name: Children's Dental FunZoneCheck out Evelyn's Media:‍Website: childrensdentalfunzone.comEmail: evelyn@cdfzone.comLinkedIn: linkedin.com/in/evelyn-lahiji-3566b6219‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Stop waiting for the next big holiday—learn how summer camps, back-to-school buzz, and even heat waves can spark growth for your practice!This episode unpacks the secret sauce behind high-impact seasonal ground marketing—going way beyond just holiday-focused promotions. Michael breaks down the psychology behind why these timely campaigns work so well, highlighting how shifting routines, local events, and changing interests throughout the year offer fresh and relevant opportunities to connect with your community.Packed with practical inspiration, Michael walks you through inventive campaign ideas like the Summer Smile Hydration Campaign, partnerships with kids’ summer camps, and creative collaborations with neighborhood ice cream and coffee shops. He doesn’t just stop at ideas—each campaign comes with pro tips for branded swag, tried-and-true outreach scripts, and relationship-building strategies. The episode also covers back-to-school moves, hands-on pop-up events in gyms and co-working spaces, and weather-based promotions designed to spark instant engagement. By the end, you’ll have a game plan brimming with actionable steps, scripts, and long-term tactics that elevate your practice’s presence and real-world impact.What You'll Learn in This Episode:How seasonal ground marketing taps into shifting community needs and habitsStep-by-step guidance for executing a Summer Smile Hydration CampaignCreative ways to collaborate with local kids’ camps, ice cream shops, and coffee shopsHow to craft winning outreach scripts and messages for local partnershipsTips for impactful back-to-school campaigns, including teacher gifts and sports mouth guardsTechniques for using quarterly wellness pop-ups and weather-triggered flash promotionsFollow-up strategies to nurture partnerships and convert connections into referralsHit play now to unlock proven seasonal campaigns and scripts you can use to power up your ground marketing all year long!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!